Marketing Manager Plus Palace General Contracting LLC

· Agency Coordination

Ø Establish and maintain clear and concise communication with appointed agencies to ensure alignment with Palace Group’s vision and values.

Ø Manage timelines, budgets, and deliverables for multiple agencies, ensuring seamless project execution and resolution of discrepancies.

Ø Optimize the efforts of each agency to meet marketing and business objectives, maximizing the Return On Investment (ROI).

Ø Regularly evaluate the agencies’ performance to ensure effectiveness and implement improvements as needed.

Ø Coordinate with agencies to secure performance insights, evaluate strategies, and refine approaches.

Ø Schedule regular meetings with agencies to ensure alignment and monitor project progress.

· Brand Development and Management

Ø Develop and maintain a robust brand identity for Palace Group, positioning the company as a leading super-prime residential developer and contractor in the UAE.

Ø Ensure all creative outputs, including brochures, digital content, and presentations, align with the brand’s luxurious and premium positioning.

Ø Collaborate with internal departments to maintain brand consistency across all touchpoints.

Ø Shape key messaging and tone of voice to emphasize the exclusivity and luxury of new projects.

· Public Relations and Media Outreach

Ø Oversee relations with the corporate Public Relations (PR) agency to secure media coverage in luxury publications and online platforms.

Ø Work with the PR agency to strategize media outreach and develop press releases for corporate projects, milestones, property launches, and other events.

Ø Review monthly PR reports and media coverage to ensure optimal brand exposure.

Ø Plan and oversee events for project launches, ensuring cohesive execution across social media, media coverage, and branding.

Ø Approve content such as press releases and articles to ensure alignment with the brand’s tone and objectives, before final approval from the General Manager.

· Marketing Asset Creation

Ø Supervise the creation of marketing materials, including brochures, fact sheets, website, signage, stationary, videos, Computer-Generated Imageries (CGIs) and property renderings.

Ø Ensure all marketing assets reflect a cohesive brand image across online and offline platforms.

Ø Guide the development of client presentations highlighting key project features in collaboration with the design team.

· Stakeholder Coordination

Ø Serve as the primary contact between Palace Group and real estate companies and brokers, managing Non-Disclosure Agreements (NDAs), brokerage agreements, and related communications.

Ø Coordinate and organize presentations for real estate agencies, client meetings, and high-net-worth investors.

Ø Manage cross-team coordination to streamline workflows and achieve marketing objectives.

· Budget Management

Ø Oversee the allocation of the marketing budget, ensuring optimal distribution across agencies and materials.

Ø Prepare and present weekly reports to senior management on marketing activities, project statuses, and budget updates.

· Team Management

Ø Oversee the operations of the marketing department by delegating tasks and balancing the workload efficiently.

Ø Provide support and guidance to ensure a clear and effective execution of the work.

Ø Maintain smooth communication and collaboration between the marketing team and other parties, aligning marketing efforts with business objectives.

· Project-Specific Marketing Initiatives

o Collaborate with the marketing and branding agencies to establish and maintain a consistent brand identity, encompassing logo design, visual identity, and messaging.

o Work with the PR agency on strategy development, media outreach, and securing high-profile press coverage.

o Oversee media activations, interviews, and event-related branding to enhance luxury brand recognition.

o Ensure that all marketing agencies collaborate seamlessly for new project launches, integrating efforts across branding, PR and social media.