Marketing Manager City University Ajman

Posted 30+ days ago

Experience

3 - 8 Years

Job Location

Ajman - United Arab Emirates (UAE)

Education

Bachelor of Business Administration

Nationality

Any Arab National, Any GCC National

Gender

Female

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

  • Develop marketing concepts, objectives, and methodology to promote existing and upcoming programs.
  • Design and develop innovative marketing strategies and improve existing strategies.
  • Identify new target markets for current and upcoming programs.
  • Determine and closely analyze competitor data.
  • Plan, prepare, and review the marketing annual plan and budget.
  • Prepare overall marketing presentations, reports, and reviews for board members.
  • Attend outdoor meetings, press conferences, exhibitions, open days, and other events, even beyond regular working hours.
  • Determine and establish marketing campaigns from concept to completion.
  • Prepare and supervise marketing materials, press releases, and advertisements.
  • Work closely with the graphic design and video editing team to ensure all marketing collateral is in place.
  • Strategize print promotional campaigns and provide accurate inputs for them.
  • Ensure effective creation and distribution of promotional materials like brochures, posters, pamphlets, etc.
  • Plan and create original content, including writing newsletters, press release articles, social media platforms, and the College website.
  • Identify existing markets and develop new and effective content to address gaps.
  • Coordinate with media partners, business development agencies, and advertising agencies for implementing marketing activities.
  • Ensure all outdoor marketing (billboards, hoardings, flags, etc.) are updated and in good condition.
  • Plan and implement digital media campaigns, analyze results, and prepare reports.
  • Manage and enhance the College's brand equity across all social media channels, and assess new channels for implementation.
  • Organize and coordinate with academic departments for events, competitions, and outdoor visits.
  • Ensure the University website is updated, fast, and effective.
  • Ensure onsite and offsite SEO for the website is in place.
  • Ensure gift items in the marketing store are in stock and in good condition, keeping track of quantities of each item.
  • Interact with higher authorities within and outside the company to obtain necessary approvals, permissions, etc.
  • Inculcate team spirit for the success of marketing projects and activities.
  • Ensure that all marketing and other activities comply with University regulations.
  • Maintain up-to-date records and attend meetings as required.
  • Perform other related duties as needed.

Desired Candidate Profile

  • Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred).
  • Proven experience in marketing roles, preferably in the education sector.
  • Strong analytical skills with the ability to interpret data and trends.
  • Excellent communication and interpersonal skills.
  • Proficiency in digital marketing tools and platforms.
  • Ability to manage multiple projects and meet deadlines.
  • Creative thinking and problem-solving abilities.
  • Familiarity with SEO best practices and website management.
  • Strong leadership and team management skills.
  • Bilingual(Fluent in English and Arabic)

Employment Type

    Full Time

Company Industry

  • Education
  • Training
  • Teaching
  • Academics

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Marketing Manager
  • Digital Marketing Manager
  • Marketing And PR Manager
  • Content Marketing Manager
  • Digital Marketing
  • Team Leadership
  • Lead Generation

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City University Ajman

City University Ajman is committed to academic excellence, research innovation, and community engagement. With a diverse range of programs, we strive to offer opportunities for students to excel in their chosen fields. Join us in shaping the future of education and research.

Ajman, United Arab Emirates (UAE)

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