Job Description

Roles & Responsibilities

Description
Marketing at Raha Beach Ventures is about understanding people and raising awareness about how our products and services can meet their needs. We need an experienced and versatile marketing manager who is eager to do all of this and more. The ideal candidate has prior experience developing and implementing marketing campaigns, as well as managing and inspiring a team. They will be at ease with both day-to-day marketing activities and long-term strategy, and they will thrive under tight deadlines and changing needs. We want to hear from you if you are a people person who enjoys the rewarding challenge of building a brand.

Objectives
Establish positioning, identify target audiences, and create marketing plans with specific goals for various channels and segments
Oversee the implementation of marketing programs from start to finish, leveraging internal resources and encouraging collaboration
Develop successful strategies by analyzing customer insights, consumer trends, market analysis, and marketing best practices
Create, maintain, and execute analytics reporting across multiple platforms, extracting key insights for future campaign development and go-to-market strategies, complete with formal proposals and tactical recommendations
Collaborate with email, performance marketing, and web teams to create, test, and improve lead-generation strategies
Responsibilities
Develop creative briefs and guide creative direction for all advertising and public-facing communications, including print, digital, and video assets, in collaboration with the creative team.
Plan and execute multichannel campaigns throughout the prospect and customer lifecycles, ensuring that communications and messaging are consistent across all channels.
Manage content and updates for customer and internal touch points, set budget guidelines, attend events, document business processes, and provide sales support.
Collect customer and market insights to inform outreach strategies, boost customer conversions, and generate more qualified leads.
Using tracking and analysis, determine the effectiveness and impact of current marketing initiatives and optimize accordingly.
Communicate with senior leaders about marketing programs, strategies, and budgets, as well as present ideas and final deliverables to internal and external teams.
Skills and Qualifications
Bachelor’s degree (or equivalent) in marketing, business, or related field
Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools
Preferred Qualifications
Proficiency with online marketing and social media strategy
Proven experience designing interactive applications and networking platforms
Willingness and ability to travel
Established contacts with media

Marketing Manager Raha Beach Ventures

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