Marketing Manager Crypto

Client of Salt

About the Role

This isn t just about clicks and campaigns-this is mission-driven marketing.

We are building a credible, regulated crypto exchange in the UAE. As Marketing Manager, you will help ensure the right audiences are aware of our platform-from institutional investors to retail users, fintech founders, and Shariah-compliant family offices.

You ll execute high-impact marketing programs that drive awareness, engagement, and conversion across channels. If you re part strategist, part creator, and fully execution-focused, this is your next challenge.

Key Responsibilities:

Campaigns and Growth Marketing

• Plan and run performance marketing campaigns across paid search, social, email, and display.
• Coordinate SEO, SEM, and marketing automation strategies to drive qualified leads and acquisition.
• Analyze performance metrics and continuously optimize campaigns for CAC, ROI, and LTV.

Content and Communications

• Collaborate with product and compliance teams to shape user education, product messaging, and thought leadership.
• Manage content calendars, blogs, social posts, and client-facing materials.
• Support internal teams with pitch decks, branded assets, and event collateral.

Community and Digital Presence

• Grow the social media footprint across channels such as Twitter, LinkedIn, and Telegram.
• Manage influencer and KOL outreach programs aligned with brand tone and compliance standards.
• Support PR, events, and co-marketing initiatives with partners and clients.

Collaboration and Reporting

• Work closely with the Head of Marketing to align execution with strategy.
• Coordinate with sales, product, and design teams to deliver on go-to-market initiatives.
• Own marketing dashboards, campaign reports, and performance insights.

Requirements:

• 5+ years of marketing experience, ideally in crypto, fintech, or regulated financial services.
• Strong knowledge of digital tools: Google Ads, Meta, HubSpot, LinkedIn Ads, SEO tools, etc.
• Experience managing B2B or B2C marketing campaigns with measurable success.
• Excellent writing, editing, and storytelling skills across formats.
• Comfortable navigating compliance-sensitive environments with attention to detail.
• Data-driven, curious, and collaborative by nature.