Marketing Manager - B2B Tech
Expertise Recruitment
Employer Active
Posted on 1 Dec
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Experience
10 - 12 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Role Overview
We are seeking an entrepreneurial and hands-on Marketing Manager to lead the marketing function across our client's diversified portfolio of advisory, technology, and education businesses. This role requires a self-starter who thrives in fast-paced environments, takes ownership, and drives marketing innovation from strategy to execution.
Key Responsibilities
Strategic Marketing Leadership
Design and lead a unified marketing vision across all business arms advisory, product, and education.
Define the group s go-to-market approach, messaging architecture, and audience segmentation strategies.
Set the tone for brand identity and positioning in both regional and global markets.
Brand Building & Innovation
Build and evolve our brand presence across platforms, partnerships, and public engagements.
Challenge the status quo with fresh ideas and bold campaigns that resonate across multiple audiences.
Identify untapped channels, tools, and opportunities to differentiate our voice and drive visibility.
Digital Campaigns & Social Media
Lead and optimize digital campaigns across LinkedIn, Meta, X/Twitter, YouTube, and more.
Manage media buying budgets and performance tracking using tools like LinkedIn Campaign Manager, Meta Ads Manager, and Google Analytics.
Oversee audience listening, competitor analysis, and data-driven content decisions.
Events, Thought Leadership & Visibility
Strategically manage our presence at global events, government forums, and academic partnerships.
Drive visibility through speaking engagements, hosted panels, and owned events.
Internal Collaboration & Brand Consistency
Act as the marketing lead across internal business units to ensure unified messaging and branding.
Collaborate on presentations, pitch decks, brochures, and marketing collateral for high-impact engagements.
Analytics & Optimization
Define KPIs and measure performance across all channels.
Translate data into action refining tactics and strategies based on insight and feedback.
Provide regular updates to executive leadership and adapt plans as needed.
Requirements
Bachelor s degree in Marketing, Communications, or related field (Master s is a plus).
6 10 years of marketing experience, ideally with consulting firms, SaaS/tech startups, or education platforms.
Proven track record in building and executing brand and growth strategies.
Hands-on experience with social media management, paid media, and event marketing.
Strong storytelling, content, and visual marketing instincts.
Proficient in campaign tools (Google Analytics, Meta Ads, LinkedIn Campaign Manager, etc.).
Entrepreneurial mindset ability to build, iterate, and lead without a rigid playbook.
Fluency in English; Arabic or French is a plus.
Willingness to travel occasionally for events and external engagements.
Nice to Have
Experience building brands or campaigns from scratch.
Exposure to global marketing environments or multi-market launches.
Prior experience in a fast-growth or start-up environment.
We are seeking an entrepreneurial and hands-on Marketing Manager to lead the marketing function across our client's diversified portfolio of advisory, technology, and education businesses. This role requires a self-starter who thrives in fast-paced environments, takes ownership, and drives marketing innovation from strategy to execution.
Key Responsibilities
Strategic Marketing Leadership
Design and lead a unified marketing vision across all business arms advisory, product, and education.
Define the group s go-to-market approach, messaging architecture, and audience segmentation strategies.
Set the tone for brand identity and positioning in both regional and global markets.
Brand Building & Innovation
Build and evolve our brand presence across platforms, partnerships, and public engagements.
Challenge the status quo with fresh ideas and bold campaigns that resonate across multiple audiences.
Identify untapped channels, tools, and opportunities to differentiate our voice and drive visibility.
Digital Campaigns & Social Media
Lead and optimize digital campaigns across LinkedIn, Meta, X/Twitter, YouTube, and more.
Manage media buying budgets and performance tracking using tools like LinkedIn Campaign Manager, Meta Ads Manager, and Google Analytics.
Oversee audience listening, competitor analysis, and data-driven content decisions.
Events, Thought Leadership & Visibility
Strategically manage our presence at global events, government forums, and academic partnerships.
Drive visibility through speaking engagements, hosted panels, and owned events.
Internal Collaboration & Brand Consistency
Act as the marketing lead across internal business units to ensure unified messaging and branding.
Collaborate on presentations, pitch decks, brochures, and marketing collateral for high-impact engagements.
Analytics & Optimization
Define KPIs and measure performance across all channels.
Translate data into action refining tactics and strategies based on insight and feedback.
Provide regular updates to executive leadership and adapt plans as needed.
Requirements
Bachelor s degree in Marketing, Communications, or related field (Master s is a plus).
6 10 years of marketing experience, ideally with consulting firms, SaaS/tech startups, or education platforms.
Proven track record in building and executing brand and growth strategies.
Hands-on experience with social media management, paid media, and event marketing.
Strong storytelling, content, and visual marketing instincts.
Proficient in campaign tools (Google Analytics, Meta Ads, LinkedIn Campaign Manager, etc.).
Entrepreneurial mindset ability to build, iterate, and lead without a rigid playbook.
Fluency in English; Arabic or French is a plus.
Willingness to travel occasionally for events and external engagements.
Nice to Have
Experience building brands or campaigns from scratch.
Exposure to global marketing environments or multi-market launches.
Prior experience in a fast-growth or start-up environment.
Company Industry
- Recruitment
- Placement Firm
- Executive Search
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Marketing Manager - B2B Tech
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Expertise Recruitment