Marketing Lead MENA

PTC Therapeutics

Responsibilities of the role include:

• Strategic Brand Leadership
• Develop and execute the comprehensive brand plan, including forecasting, strategic positioning, and tactical planning.
• Adapt global strategies to the MENA markets, especially in GCC, ensuring alignment with local regulations and market needs.
• Lead launch readiness activities to ensure the new product s successful introduction to the market, including pre-launch planning, stakeholder engagement, and preparation of all necessary marketing resources.
• Implement and manage multichannel marketing activities, including websites, digital platforms, and social media channels
• Identify key success factors and potential risks associated with the launch and develop mitigation strategies.
• Operational Execution
• Create marketing materials, including main brochures, detail aids, patient leaflets, and explanatory meeting slides.
• Plan and manage congress activities and coordinate patient support programs to enhance product visibility and impact.
• Conduct market analysis and competitive intelligence to identify growth opportunities and address challenges.
• Ensure the organization is fully prepared for the launch, including cross-functional coordination and alignment with commercial, regulatory, and medical teams.
• Stakeholder Engagement
• Build and maintain relationships with healthcare professionals, KOLs, patient organizations, and other key stakeholders to ensure robust support for the brand.
• Represent the product and the company at industry events, congresses, and meetings.
• Cross-functional Collaboration
• Collaborate with internal PTC teams both within MENA and globally, including Medical Affairs, Regulatory, and Commercial, to align marketing activities with broader organizational goals.
• Ensure compliance with local regulations and company guidelines when developing and executing marketing initiatives.
• Additional Responsibilities
• Continuously assess and mitigate risks while embracing opportunities to innovate in a challenging market environment.
• Perform other tasks and assignments as directed by management.

Requirements for the role include:

• Bachelor s degree in a relevant field (e.g., Business, Marketing, Life Sciences). An advanced degree (MBA or similar) is a plus.
• Minimum 5 years of successful marketing experience, including hands-on involvement in the launch of a new product (not limited to additional indications or dosage forms).
• Experience in rare diseases is an advantage.
• Successful experience in other functions within pharmaceuticals, e.g. Sales, is a plus.
• Proven expertise in brand planning, forecasting, and tactical marketing execution.
• Hands-on experience creating marketing materials and managing congress activities.
• Demonstrated success in developing and managing patient support programs is a plus.
• Strong project management and organizational skills, with the ability to manage multiple priorities.
• Excellent communication and presentation skills, with fluency in English and Arabic.
• Strong analytical skills to interpret market data and translate insights into actionable strategies.
• Passionate and innovative, with a willingness to take calculated risks and explore new approaches.
• Self-motivated and able to thrive in a fast-paced, entrepreneurial environment.
• Up to 30% travel, including national and occasional international travel, to attend congresses, meet with stakeholders, and execute marketing initiatives.