Marketing Executive

Hassan’s Optician Company

Undertaking daily administrative tasks to ensure the functionality and coordination of the department s activities.

• Supporting marketing executives in organizing various projects.
• Conducting market research and analyzing consumer rating reports/ questionnaires.
• Monthly store visits and visual merchandising for store layout following Brand guidelines and campaigns themes.
• Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)
• Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.
• Prepare and deliver promotional presentations.
• Perform other duties as assigned and required by the manager including meeting with suppliers and following up on E-Marketing/ Internet marketing tasks.
• Communicate with target audiences and build and develop customer relationships.
• Help with marketing plans, advertising, direct marketing and campaigns.
• Support the marketing manager in delivering agreed activities.
• Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts.
• Write and proofread marketing copy for both online and print campaigns.
• Produce creative content, including videos and blog posts.
• Run social media channels (e.g. Instagram, Twitter, Facebook, Tik Tok and LinkedIn) to enhance audience engagement.
• Liaise with designers and photographers and organize photo shoots.
• Arrange the effective distribution of marketing materials.
• Maintain and update customer databases.
• Conduct market research, for example using customer questionnaires and focus groups.
• Develop relationships with key stakeholders, both internal and external.
• Develop and implement a marketing strategy (often as part of a wider sales and marketing program.)
• Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective.
• Track marketing performance and return on investment and prepare weekly or monthly reports for management.
• Monitor and report on competitor activity.
• Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities.