Marketing Assistant Manager
LG Electronics
Employer Active
Posted 7 hrs ago
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Experience
5 - 7 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
What You'll Do
A. Product Marketing Strategy & Execution
- Develop and schedule annual product marketing activities aligned with product management and company strategy.
- Lead end-to-end execution of product marketing programs, fostering cross-functional collaboration.
- Create a comprehensive launch plan ensuring market resonance.
- Design and implement integrated marketing campaigns including PR, media, and compelling storytelling.
- Innovate with new digital marketing initiatives and viral marketing strategies.
- Plan marketing budgets using a detailed calendar and strategic planning.
B. Agency & Partner Management
- Manage agency selection and contract negotiations for product campaigns.
- Collaborate on co-marketing efforts with LG partners to enhance product visibility.
C. Reporting & Meetings
- Provide weekly product marketing reviews to the Marketing Director.
Desired Candidate Profile
Experience: Proven 5+ years in marketing roles.
Education: BSc/BA in Business Administration, Marketing, Communications, or a related field.
Certification: Professional chartered marketer (CIM) certification is advantageous.
Company Industry
- Consumer Durables
- Consumer Electronics
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Marketing Assistant Manager
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LG Electronics
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all. br> br>With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.br>Our management philosophy, ""Jeong-do Management,"" embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.br> br>Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good./p>