Marketing and Influencer Manager

FlowOn

Key Responsibilities

• Local Marketing Leadership & Coordination
• Coordinate and drive Flow s on-the-ground marketing efforts in close partnership with global and local teams
• Act as the local strategic lead, ensuring marketing initiatives are aligned with Flow s brand, business objectives, and global roadmap.
• Own and manage the local marketing calendar across campaigns, launches, partnerships, and events.
• Oversee the development and localization of marketing materials, presentations, and assets.

• Events Strategy & Execution
• Oversee the implementation of Flow s event strategy locally, from concept through execution.
• Ensure events are aligned with brand positioning, business goals, and community-building objectives.
• Work cross-functionally to manage timelines, budgets, vendors, and partners.
• Support and guide junior team members and external partners involved in event execution.

• Influencer & Partnership Strategy
• Own and drive the local influencer strategy, identifying the right creators to build credibility, reach, and cultural relevance.
• Lead influencer outreach, relationship management, and long-term partnerships.
• Develop influencer briefs and oversee content direction to ensure alignment with Flow s voice and values.
• Secure and manage strategic local partnerships that support marketing, events, and brand growth.
• Track and evaluate influencer and partnership performance, sharing insights and recommendations.

Skills & Qualifications

• 5 7 years of experience in marketing, brand, partnerships, influencer marketing, or related fields.
• Proven ability to operate independently and make sound decisions on the ground.
• Experience leading or overseeing event strategies and executions.
• Strong background in influencer and partnership management.
• Excellent project management and organizational skills.
• Confident communicator with the ability to represent the brand professionally with senior partners and stakeholders.
• Comfortable working cross-functionally in a fast-paced, high-growth environment.
• Strong understanding of digital marketing, content, and brand storytelling.
• Experience with design tools (Canva, Adobe Creative Suite) a plus.