Marketing and CRM Executive

Affilityconsulting

Role Requirements

CRM Management:

• Maintain and update the CRM system with accurate and timely information.
• Analyze CRM data to identify trends and opportunities for targeted marketing.
• Implement and optimize lead nurturing workflows.

Email Marketing:

• Research, design, and execute engaging email marketing campaigns.
• Monitor campaign performance and optimize for higher engagement.
• Create tailored email templates for different audience segments.

Design and Content Creation:

• Design marketing materials using tools like Canva and Photoshop.
• Create visually engaging LinkedIn posts, infographics, and digital assets.
• Collaborate on storytelling-driven LinkedIn content aligned with the brand s tone.

Market Research:

• Stay updated with industry trends and marketing best practices.
• Conduct competitor analysis to identify opportunities for growth.
• Research and propose new tools or platforms to improve marketing efforts.

SEO and Marketing Strategy Implementation:

• Communicate and coordinate with the SEO team to align content and campaigns with SEO objectives.
• Collaborate with the marketing strategy team to implement strategic initiatives.
• Monitor the performance of implemented strategies and provide feedback for continuous improvement.

Social Media Management:

• Plan, create, and schedule LinkedIn posts to drive engagement and visibility.
• Monitor performance metrics and refine strategies based on insights.

Desired Profile

Educational Background:

• Bachelor s degree in Marketing, Communications, or a related field.

Technical Skills:

• Proficiency in CRM tools (e.g., HubSpot, Zoho, Salesforce).
• Strong command of design tools like Canva, Photoshop, or Illustrator.
• Familiarity with email marketing platforms (e.g., Zoho, Mailchimp, Constant Contact).

Soft Skills:

• Strong attention to detail and organizational skills.
• Excellent written and verbal communication abilities.
• Proactive, self-motivated, and ability to work independently.

Experience:

• 2-3 years of experience in marketing, CRM management, or a similar role.
• Proven experience in designing marketing materials and executing campaigns.
• Knowledge of digital marketing trends and techniques.
• Experience with analytics tools like Google Analytics or LinkedIn Analytics.
• Experience in B2B marketing or working with consulting businesses is a plus.