Marketing Activation Executive SHARJAH AGRICULTURAL AND LIVESTOCK PRODUCTION EST (EKTIFA)

We are seeking a proactive and detail-driven Marketing Activation Executive to lead and coordinate all brand events, exhibitions, field campaigns, and activation partnerships across the UAE. The ideal candidate will manage the execution of ATL, TTL, BTL marketing initiatives including events, exhibitions, trade shows, retail activations, public awareness programs, and sampling events. This role also includes tracking relevant FMCG events, suggesting strategic participation, and building strong connections with key institutions such as schools, universities, hospitals, fitness centres, and community hubs to drive continuous brand awareness and outreach.

Key Responsibilities:

Event & Exhibition Management

• Plan, coordinate, and execute all EKTIFA events, exhibitions, and trade shows from start to finish
• Liaise with venue organizers, booth builders, design agencies, and logistics teams
• Manage setup, staffing, sampling materials, and brand visibility
• Ensure timely planning and alignment with product launches or awareness periods

In-Market Campaigns & Retail Activations

• Work closely with the trade marketing activities to implement sampling events, promotions, and in-store brand visibility
• Coordinate marketing supplies (POSMs, uniforms, kits) and ensure brand consistency
• Support field merchandisers and BTL teams in day-to-day execution of campaigns

Industry Event Scouting & Proposal Planning

• Continuously monitor FMCG-related expos, summits, health events, food fairs, and retail festivals in the UAE
• Propose strategic participation for EKTIFA in line with brand positioning and commercial objectives
• Prepare event proposals including cost estimates, expected reach, and alignment with target audiences

Awareness Campaign Partnerships

• Identify and regularly approach schools, nurseries, universities, hospitals, fitness clubs, wellness centres, and government entities to build brand engagement
• Propose creative campaign ideas and activations tailored to each segment.
• Build a contact database and maintain active follow-up for seasonal and recurring activations

Project Coordination & Reporting

• Maintain a comprehensive activation calendar including confirmed events and partnership plans
• Track campaign KPIs including footfall, engagement, sample distribution, lead generation, and feedback
• Submit post-event reports with visual documentation and improvement recommendations

Cross-Team & Agency Collaboration

• Work closely with brand managers, design, and content teams to ensure cohesive messaging
• Coordinate with freelancers and suppliers for printing, giveaways, setup, and support
• Represent EKTIFA professionally on-site during activations