Manager Partner Marketing Etihad Airways

Accountabilities

Sponsorship & Influencer Integration

• Collaborate with the Sponsorship and Influencer teams to ensure global assets are maximised across paid, owned, and earned marketing channels.
• Share marketing calendars and campaign roadmaps to enable proactive planning and alignment of partner assets with key priorities.
• Brief internal teams on marketing objectives and channel strategy to inform asset creation and usage across markets.
• Identify and recommend localized content opportunities that creatively integrate global sponsorship properties and influencer talent.

Airline Alliances & Joint Venture Marketing

• Work alongside Etihad s Alliances team to co-develop marketing plans with key partner airlines and joint ventures.
• Coordinate messaging, creative development, and campaign execution to ensure brand consistency and performance alignment.
• Oversee co-branded campaign implementation, ensuring Etihad is represented with impact, accuracy, and brand integrity.

Tourist Board & Destination Marketing Partnerships

• Support the development of joint marketing campaigns with tourism boards and destination partners by working with the Commercial Enablement and Regional Marketing teams.
• Track and surface opportunities for co-investment or promotional alignment with destination-led marketing efforts.
• Maintain a calendar of tourism partnership activities and enable seamless integration across regional campaigns.

General Responsibilities

• Monitor and propose media, influencer, or local content opportunities, liaising with Regional Marketing teams to assess fit and feasibility.
• Coordinate with Creative, Brand, and Regional Marketing teams to ensure partnership assets are on-brand and market-ready.
• Act as the operational hub for partnership marketing managing timelines, approvals, and communication across teams.
• Share campaign outcomes and success metrics with key internal stakeholders to inform future partnership strategies.