Manager - Account Based Marketing

Core42

Your Key Responsibilities

ABM Strategy and Execution:

• Design and implement multi-channel ABM programs that support both 1:1 and 1:few initiatives for strategic enterprise accounts.
• Develop segmented campaigns tailored to industry, account maturity, buying stage, and intent signals.
• Collaborate with sales and business development to define target account lists, engagement plans, and campaign activation cadences.
• Use data and insights to identify whitespace opportunities and tailor messaging across the buying committee.
  
  

Campaign Development And Orchestration

• Build and execute highly personalized campaigns leveraging digital, content, email, paid media, events, and outbound tactics.
• Collaborate with creative, content, and digital teams to align messaging, offers, and experiences with the needs of decision-makers and influencers.
• Drive integration of ABM tools and platforms (e.g. 6sense, Demandbase, LinkedIn Matched Audiences) with HubSpot and Salesforce to ensure seamless campaign delivery and measurement.
  
  

Sales Alignment And Enablement

• Work in lockstep with sales to co-develop account playbooks, outreach cadences, and personalized sales assets.
• Partner with sales enablement to ensure outreach is timely, relevant, and informed by account intelligence.
• Track and report on marketing-influenced pipeline and provide clear attribution of ABM impact on revenue.
  
  

Analytics And Optimization

• Establish clear KPIs for ABM performance including engagement scores, influenced pipeline, conversion rates, and revenue contribution.
• Manage budgets and resources effectively, ensuring maximum ROI on ABM initiatives.
• Monitor account-level activity, intent signals, and program performance to continuously optimize campaigns.
• Provide weekly and monthly reporting dashboards to key stakeholders and identify areas of improvement across touchpoints.
  
  

Cross-Functional Collaboration

• Act as a key liaison between growth marketing, field marketing, sales, and customer success to ensure alignment on account strategies.
• Support customer expansion campaigns in coordination with the success team to increase upsell and cross-sell opportunities.
• Partner with operations to improve data hygiene, segmentation accuracy, and campaign execution workflows.
  
  

What We're Looking For

• 6 8+ years of B2B marketing experience with at least 3 years focused on account-based marketing or enterprise demand generation.
• Demonstrated success executing ABM strategies that have directly influenced pipeline and revenue growth.
• Deep understanding of B2B buyer journeys, persona mapping, and enterprise sales cycles.
• Proficiency in marketing platforms such as HubSpot, Salesforce, LinkedIn Ads, and ABM tools (e.g. Demandbase, Rollworks, 6sense).
• Strong project management skills and ability to execute multi-threaded campaigns across channels and stakeholders.
• Highly analytical with a data-first mindset; experienced in interpreting campaign and funnel data to inform strategy.
• Proven ability to work cross-functionally in a fast-paced, outcomes-oriented environment.