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Experience
6 - 8 Years
Monthly Salary
$700 - $1,000
Education
Bachelor of Arts(English, PR/Advertising)
Nationality
Any Nationality
Gender
Any
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
The Role
We’re looking for a Lead Copywriter who can grow Mumzworld’s brand voice through thoughtful, emotional, and strategic writing - in English first, with strong Arabic capability. You’ll own day-to-day English copy needs across campaigns, and all channels including CRM, Social Media and digital.
You should be confident crafting everything from hero campaign headlines to UX copy - and comfortable switching from supportive messaging to conversion-focused copy when needed.
What You’ll Do
- Lead all English copy development across marketing, social, CRM, product, and packaging
- Partner with the Arabic copywriter to maintain consistency across languages, and step in during leave
- Interpret briefs, propose angles, and bring insight-driven ideas to the table
- Craft headlines, taglines, carousel copy, email subject lines, product messages, and more
- Help refine and evolve Mumzworld’s tone of voice as the brand grows
- Collaborate with the Creative Director, Designers, and Brand team to deliver impactful, on-brand work
- Edit and review content from other departments to ensure tone, clarity, and quality
Desired Candidate Profile
Who You Are
- 6–8 years of experience in brand, digital, or performance copywriting
- English-first writer with fluent Arabic - able to write or edit in both
- Experience writing for UAE, KSA, or broader GCC audiences
- Strong understanding of tone, emotional nuance, and parent-first communication
- Can work independently, remotely, and meet deadlines consistently
- Experience in e-commerce, fashion, parenting, beauty, or digital-first brands is a plus
- Familiar with Google Docs, and collaborative workflows
Bonus Points
- Experience with performance writing (ads, emails, product copy)
- Comfort with fast feedback loops and creative iteration
- Familiarity with parenting or motherhood topics in the GCC
Employment Type
- Full Time
Company Industry
- Internet
- E-commerce
- Dotcom
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Creative Writing
- Copywriting
- English Arabic
- Copywriting Lead
- Brand Voice
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Mumzworld FZ-LLC
Priya Akash Srivastva
407B, Building 4, Dubai Design District, D3 Dubai, United Arab Emirates, Dubai, United Arab Emirates (UAE)
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