Inbound & Outbound Lead Generation Manager

K Line Europe

Key Responsibilities:

• Oversee and manage leads collected from Clay, Apollo, and social media into the CRM for segmentation and enrollment into tailored email automation sequences.
• Oversee and manage inbound leads generated by the marketing team including those from campaigns, landing pages, and website forms ensuring timely entry into the CRM, accurate segmentation, and enrollment into appropriate nurturing and conversion automation workflows.
• Ensure every lead is accurately entered into the CRM with all required details completed, including contact information, client category, company data, and aligner brand information.

Targeted Outreach Automation (using Zoho Cadencen):

• Design and implement tailored automated outreach sequences for each specific lead category.
• Continuously refine email automation strategies to increase lead engagement and drive more meeting bookings.
• Monitor all CRM email outreach to track key metrics such as open and click rates, identify which sequences perform best, and adjust messaging to maintain an effective outreach strategy.
• Develop and test varied email sequences or cadences for unresponsive leads.
• Apply A/B testing and performance tracking to identify the most effective messaging strategies for leads sourced from social media.

Lead Engagement & Conversion Support

• Monitor engaged leads and ensure timely follow-up actions, including booking meetings with the sales team.
• Maintain strong alignment with the sales process to maximize conversion potential.

Sales Handover Preparation:

• Prepare and deliver comprehensive handovers of engaged leads to the sales team.
• Verify all necessary data, context, and communication history are complete and accurate before transfer.