Health & Wellness Marketing Department Manager (2023307) Nahdi

Business Understanding & Strategic Inputs:
Lead a research for solid understanding of the category and female shopper in order to find opportunities and innovation ideas that get reflected in Category and Brand Master plans.
Lead the development of an annual category marketing calendar across the respective categories with Commercial & operation departments through quarterly & monthly update in order to have a related communication campaign that will build our categories with strong positioning to outreach customers with engagement through tools as such; digital, advertisement, ambassadors program and sustainability.
Brief agencies to build category and brand campaign ideas which translate into consumer resonating initiatives to deliver total category communication objectives.
Lead category of thinking and perspectives with Omni-channel, Promotion, Loyalty, Media and Commercial teams to deliver category growth objectives.
Initiative to challenge cross functional teams to come up with innovative touch points with guests to drive engagement and better life care experiences.
Build solid and long-term relations with the commercial & operational teams of our key vendors in alignment with the commercial category managers to build preference to Nahdi and open a new channel of communication and knowledge sharing.
Lead the team that manages the execution of the category concept that communicates the role of each category within the department it belongs to (Beauty / P-Beauty /EDE categories) by ensuring concept fits with the Nahdi brand essence, as well as update regularly the consumers expectations for each brand to come up with a winning plan to properly position Nahdi in the marketplace.
Monitor the performance via category audit per region, and study the impact of all marketing activity, promotion plans through constant reporting and updates of progress on a monthly basis using dashboards of which it will ensure business growth, brand equity and the achievement of the set KPIs.
Managing monthly, quarterly and annual budgets for the Beauty / P-Beauty /EDE categories Marketing department
Support annual thematic promotional calendar for the respective categories with commercial & promotion team that ties with our brand equity house, strengthens ties with vendors and evolves the current activities beyond trade discounts into brand and loyalty building marketing campaigns.
Overlook the team planning, directing, and coordinating marketing mega Campaigns and Communicating the marketing plan.
Employee s duties are not limited only to the above-mentioned Accountabilities; he/she may perform other duties as assigned.

Work Environment
Indoors : 80%
Outdoors : 20%
Working Days : 5 Working Days
Days off : 2 Days Off
Working Hours : 8:00 AM 5:00 PM (1 hour break)

Job Requirements

Education

Bachelor s Degree preferably in Business Management or Marketing

Experience

10 Years of Experience

Computer Skills

MS Office Suite
Awareness of MS Project
Experience in google analytics

Languages

English
Arabic