Job Description

Roles & Responsibilities

Job Summary:

We are looking for a strategic and results-oriented Head of Marketing to lead our comprehensive marketing efforts. This pivotal role involves overseeing all aspects of our marketing strategy, from digital initiatives to brand management and operations. The Head of Marketing will be responsible for building, inspiring, and guiding a diverse team of marketing professionals to achieve ambitious business goals. You'll be a key leader in shaping our brand's future and ensuring our marketing initiatives deliver measurable impact.

Key Responsibilities:

Strategic Vision & Leadership:

Define and Articulate Marketing Vision: Develop a compelling, long-term marketing vision and strategy that directly supports and accelerates the company's overall business goals and revenue targets.

Strategic Planning & Execution: Lead the annual and quarterly marketing planning process, translating high-level objectives into actionable strategies and detailed execution plans for each team function.

Thought Leadership: Serve as the primary marketing voice within the organization, staying ahead of industry trends, technologies, and consumer behavior, and integrating these insights into strategic planning.

Budget & Resource Stewardship: Own and meticulously manage the entire marketing budget, making strategic allocation decisions to maximize ROI across all channels and initiatives.

Performance Accountability: Establish clear, measurable KPIs and success metrics for the entire marketing department and individual functions, holding the team accountable for achieving ambitious targets.

Brand & Communications Oversight:

Brand Guardian: protect the company's brand identity, ensuring consistency, authenticity, and resonance across all marketing channels, communications, and customer touchpoints.

Narrative Development: Oversee the development of compelling brand narratives, messaging frameworks, and value propositions that differentiate the company in the market.

Reputation Management: Strategically manage public relations, corporate communications, and reputation management efforts to enhance brand perception and mitigate risks.

Integrated Marketing Execution & Optimization:

Content & Creative Direction: Direct the content strategy and creative vision, ensuring all content (written, visual, video) is high-quality, on-brand, and optimized for performance across relevant channels.

Strategic Event Planning: Guide the Event Manager in developing and executing a comprehensive event strategy, including conferences, webinars, and proprietary events, that align with marketing and business objectives.

Digital Marketing Excellence: Provide strategic oversight and guidance for all digital marketing efforts, ensuring optimal performance in SEO, SEM, social media, email marketing, and display advertising, with a clear focus on acquisition and engagement.

Lead Generation Mastery: Drive sophisticated lead generation strategies, focusing on attracting, nurturing, and converting high-quality leads that directly contribute to sales pipeline growth. Ensure robust qualification processes and seamless handoff to sales.

Marketing Operations & Tech Stack: Oversee the marketing operations function to ensure efficient processes, effective utilization of marketing technology (CRM, automation, analytics platforms), and clean data management.

Head of Marketing
Great Place To Work Institute

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