Google Ads Specialist
MC Certifications
Employer Active
Posted on 30 Sep
Send me Jobs like this
Experience
2 - 4 Years
Job Location
Education
Any Graduation()
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Job Location
United Arab Emirates
Experience
2 to 4 years
Qualification Level
Graduate
Job Function
Advertising / Media Planning / PR
Marketing / MR
Skillset
Google Ads , Google Analytics, Google Tag Manager, Google Data Studio
Preferred Jobseekers
Locally available candidates only apply for this job; Jobseekers from any GCC country
We are hiring a hands-on Google Ads Specialist to run performance-focused campaigns for EdTech products and online learning platforms. The ideal candidate will combine strong technical know-how across Google Ads ecosystems with a results-oriented approach to scale lead generation while optimising acquisition costs and lifetime value.
Core Responsibilities
Search Campaigns: Perform in-depth keyword research and intent mapping for student and parent segments; write high-converting ad copy; implement structured campaign architectures (SKAGs where appropriate), refine match types and bidding strategies.
Display & Retargeting: Plan and execute display campaigns across the funnel; design audience strategies using in-market and custom intent segments; run A/B tests on creatives and CTAs; build retargeting flows to nurture and re-engage prospects.
Gmail Sponsored Ads: Create and optimise Gmail ad units tailored to student/parent triggers; personalise messaging by behavioural and demographic signals to improve open and click-through rates.
Measurement & Analytics: Implement and validate conversion tracking, multi-touch attribution models and data-layer tagging; use Google Analytics, Google Tag Manager and Data Studio to derive actionable insights.
Campaign Optimisation & Reporting: Monitor performance, troubleshoot issues, adjust bids and creatives for efficiency; prepare clear performance reports and communicate results to stakeholders.
Key Skills & Tools
Google Ads (Search, Display, Gmail)
Google Analytics, Google Tag Manager, Google Data Studio
Strong Excel / analytical skills for performance analysis and CAC/LTV optimisation
Experience with A/B testing, audience segmentation and multi-touch attribution
Soft Skills
Communication: Present campaign results and recommendations clearly to clients or internal stakeholders.
Problem-Solving: Adapt campaigns rapidly to shifting trends or performance challenges.
Attention to Detail: Manage multiple campaigns precisely to avoid wasted spend and measurement errors.
Preferred Background
2 4 years of performance marketing experience, ideally running campaigns for EdTech or online learning platforms.
Candidates from insurance, banking, immigration sectors are also considered, but EdTech experience will be prioritised.
Demonstrable track record of scaling lead generation while improving Cost-per-Acquisition (CAC) and Customer Lifetime Value (LTV).
Strong understanding of B2C and B2C2 funnel dynamics within education markets.
Company Industry
- Testing
- Inspection
- Certification Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Google Ads Specialist
Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@naukrigulf.com
MC Certifications