GCC Marketing Lead

Eight Sleep

Job Description
At Eight Sleep, we re on a mission to fuel human potential through optimal sleep. As the world s first sleep fitness company, we re redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience. We are trusted by high performers, professional athletes, and health-conscious consumers in over 30 countries worldwide. Recognized as one of Fast Company's Most Innovative Companies in 2019, 2022, and 2023, and twice named to TIME's Best Inventions of the Year. We operate like a high-performance team: fast, focused, and motivated by impact. We don t just ship; we iterate, refine, and obsess over the details that help our members sleep better and wake up stronger.
Every role at Eight Sleep is a chance to create cutting-edge technology, collaborate with world-class talent, and help shape a future where sleep isn t passive - it s a powerful tool for living better. If you re tired of the ordinary and driven to build at the edge of what s possible, this is your moment. Join us and lead the movement that s transforming how the world sleeps and what we re all capable of when we wake up
High Standards. No Apologies.
We operate with intensity because our mission demands it. At Eight Sleep, we bring the same mindset as the world s top performers: focused, relentless, and always pushing to be in the top 1% of our craft. Think Kobe Bryant s mamba mentality, applied to bold ideas, next-gen tech, and flawless execution. This isn t a 9-to-5. We re a team that puts in the extra effort, not because it s required, but because we care about the impact of our work. We re here to build fast, push limits, and deliver without compromise. If you thrive under pressure and want to do the most meaningful work of your career, you ll feel right at home. If you re looking for something easier this isn t it.
The Role
We are looking for a Marketing Lead with experience in running both online and offline campaigns. The role is based in Dubai and sits within our International Marketing team and will focus on optimizing and scaling our presence in the GCC markets.
How You ll Contribute

Drive regional growth across GCC markets primarily the UAE and Saudi Arabia owning the full marketing mix, performance analysis, and leadership reporting.

Lead localization efforts, working with local contractors to adapt Eight Sleep s communication assets, including the website, emails, and paid campaigns, for cultural and language relevance.

Collaborate with the Growth Marketing team to optimize digital performance across Meta, Google, Snap, and affiliate channels through creative testing, bidding strategy, and data-driven experimentation.

Identify, negotiate, and activate partnerships with regional influencers, athletes, podcasts, sports clubs and brand collaborators to build relevance and trust with target audiences.

Plan and execute offline activations (e.g. product showcases, events, retail partnerships, club pop-ups) to elevate brand presence and generate high-impact product experiences.

Secure and maximize media coverage in premium regional outlets to enhance brand visibility and credibility.

Conduct market analysis, identifying regional trends, competitive activity, and emerging opportunities to inform positioning and campaigns.

Own marketing reporting, delivering synthesized insights, KPI tracking, and clear next steps to guide strategic decisions.

Provide on-the-ground support for white-glove Pod installations and product onboarding for key VIP partners and ambassadors.
What You ll Need to Succeed

3 5 years of experience in marketing, brand management, or project management for a high-growth D2C brand

Proven track record managing both offline activations and digital performance campaigns (Meta, Google, etc.)

High-energy, resourceful, and fast-moving you thrive in dynamic environments and drive impact through effective, hands-on execution

Strong brand affinity with a local network in sports, wellness, biohacking, and tech communities

Self-starter who excels at building and owning initiatives from scratch with minimal oversight

Exceptional communicator with a proactive mindset, collaborative spirit, and a bias for action

Based in Dubai with deep understanding of regional consumer behaviors; Arabic proficiency is a plus
Why join Eight Sleep?
Innovation in a culture of excellence
Join us in a workplace where innovation isn t just encouraged - it s a standard. Our flagship product, the Pod, is a testament to our culture of excellence, beloved by hundreds of thousands of customers worldwide. At Eight Sleep, you will be part of a team that continuously pushes the boundaries of technology in sleep fitness.
Immediate responsibility and accelerated career growth
From your first day, you ll take on substantial responsibilities that have a direct impact on our core business and product success. We are a small team that empowers you to own your projects and see the tangible effects of your efforts, enhancing both your professional growth and our company s trajectory. Your path will be challenging but rewarding, perfect for those who thrive in fast-paced environments aiming for high standards.
Collaboration with exceptional talent
Work alongside other bright minds like you: at Eight Sleep exceptional intelligence and a passion for breakthroughs are the norms. Our team members are not only experts in their fields but also avid innovators who thrive in our dynamic, fast-paced environment.
Equitable compensation and continuous equity investment
We extend equity participation to every full-time team member, recognizing and rewarding your direct contributions to our success. This includes periodic equity refreshments based on performance, ensuring that as Eight Sleep grows and succeeds, so do you perfectly aligning your achievements with the broader triumphs of the company. Pay grows rapidly as you accumulate experience with Eight Sleep and translate it into concrete impact.