Field Marketing Manager
GTreasury
Employer Active
Posted 7 hrs ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Field Marketing Strategy and Execution
- Develop and execute a regional field marketing strategy aligned with global marketing objectives and sales goals
- Plan, manage, and host regional events, including executive dinners, roundtables, workshops, and webinars to engage prospects and customers
- Build and execute targeted campaigns to drive awareness, engagement, and pipeline growth in your territory
- Own and manage regional marketing budget to maximize ROI and pipeline impact
- Represent GTreasury at key industry conferences and trade associationsbr>
Account-Based Marketing (ABM)
- Design and implement ABM strategies to support high-value accounts, creating personalized programs to drive engagement and conversions with CFOs and Treasurers at enterprise companies
- Collaborate with Account Executives to identify target accounts, tailor messaging, and design account-specific campaigns
- Develop creative engagement tactics including direct mail campaigns, thoughtful gifting strategies, executive door openers, and memorable giveaways that resonate with finance executives
- Partner with content and product marketing teams to develop assets such as landing pages, emails, and personalized outreach materials for ABM programs
- Leverage Zoominfo intent data to identify buying signals and prioritize marketing investmentsbr>
- Execute multi-touch ABM plays that combine digital, direct mail, gifting, and event experiences to drive account progression
Cross-Functional Collaboration
- Work closely with regional sales teams, product marketing, and the broader marketing organization to ensure alignment on campaign goals and messaging
- Collaborate with Marketing Operations to ensure flawless campaign execution, tracking, and reporting
- Provide insights and feedback from the field to inform future marketing strategies and product positioningbr>
- Coordinate with global events team on large-scale conference presence and activations
Program Measurement and Reporting
- Monitor the performance of field and ABM campaigns, analyzing metrics such as pipeline contribution, ROI, qualified contacts, and engagement rates
- Provide detailed post-campaign reporting and actionable insights to sales leadership and marketing stakeholders
- Maintain accurate campaign tracking in HubSpot/Salesforce with proper attribution
- Continuously refine campaigns based on data-driven insights to optimize performance and outcomes
Desired Candidate Profile
What We re Looking For:
- Optimism and curiosity: Optimism will allow you to see the solution through the constraints, and curiosity will allow you to chart the path to success.
- Question asking and problem solving: Success plans are never the same for each customer, and so the magic lies in asking the right questions and translating into a plan that shows value.
- Kind, thoughtful, and respectful with a growth mindset: It is all, always about the people and the team. We re looking for somebody who knows that software is a team sport, who values collaboration, and who is always growing and seeking to improve their own skills.
Company Industry
Department / Functional Area
Keywords
- Field Marketing Manager
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GTreasury
GTreasury is the leading innovator of integrated SaaS treasury and risk management solutions for the digital treasurer. Developed using the latest technology, GTreasury helps empower organizations on their path to strategic treasury, by enabling total visibility into their cash, liquidity, payments and financial risk management. With enterprise clients spanning North America, EMEA and APAC, GTreasury is headquartered in Chicago with offices in London, Sydney and Manila.