E-Commerce Executive

Confidential Company

The E-Commerce Executive is responsible for executing the online sales and digital merchandising strategy to optimize revenue, enhance customer experience, and ensure the seamless operation of all digital sales platforms. This role supports the day-to-day operations of the e-commerce website(s), coordinates with cross-functional teams, and contributes to achieving the organization’s digital growth objectives.

Accountability & Responsibilities of Role:

E-Commerce Management:

• Oversee the day-to-day operations of the eCommerce platforms (Website and Mobile App), ensuring smooth functionality and an excellent user experience across all digital touchpoints.
• Monitor website and app performance, including page load times, uptime, and user engagement metrics, implementing improvements as needed.

Webmaster and App Management Duties:

• Manage content updates on the website and app, including product listings, images, descriptions, and pricing, ensuring all information is accurate and up to date.
• Collaborate with web developers, app developers, and designers to implement enhancements, troubleshoot issues, and ensure compliance with best practices across both platforms.

Digital Marketing Support:

• Assist in developing and executing digital marketing strategies, including SEO, email marketing, social media, and online advertising, to drive traffic and sales to the website and app.
• Analyse marketing campaign performance across platforms and provide insights to optimize future strategies.

Analytics and Reporting:

• Utilize web and app analytics tools (e.g., Google Analytics, app analytics platforms) to monitor traffic, user behaviour, and conversion rates.
• Prepare regular reports on website and app performance metrics, offering actionable recommendations for improvement.

Customer Experience Enhancement:

• Collaborate with customer service teams to address customer inquiries, feedback, and concerns related to the online shopping experience on both the website and app.
• Implement strategies to enhance customer satisfaction, retention, and loyalty through personalized experiences and promotions on both platforms.

Inventory Management:

• Coordinate with inventory and logistics teams to ensure accurate product availability and timely fulfilment of orders across both the website and app.
• Monitor stock levels and assist in inventory forecasting to support eCommerce operations.