E- commerce B2B Business Manager

Robusta Studio

Key Responsibilities

• Strategy & Planning
• Develop and execute a 1-year commercial calendar aligned with brand and sales objectives.
• Build and implement a strong acquisition plan for the B2B app through digital marketing, sales reps, and targeted partnerships.
• Set quarterly promotional and discount budgets and ensure adherence.
• Commercial & Brand Management
• Maintain close communication with brand directors/managers to stay informed on product availability, new launches, and promotional opportunities.
• Collaborate with content teams or agencies to develop engaging, conversion-driven content for social and digital platforms.
• Digital & Media Performance
• Lead media buying strategy with support from the digital team to achieve optimal Return on Ad Spend (ROAS).
• Work alongside the technology team to request and prioritize app features that enhance conversion rate, average order value (AOV), and customer retention.
• Partnership Development
• Build and maintain strategic partnerships (e.g., BNPL providers, payment gateways, seasonal brand collaborations) to enhance sales channels and user engagement.