District Omni Adidas

Drive the implementation of best practice visual merchandising and in-store communication standards to create a strong consumer journey, highlighting product features and brand stories to drive sell-through ensuring consistency of execution across a portfolio of stores

Train, guide and motivate In-Store Visual Merchandisers (ISVM) to continuously deliver excellence in execution across the entire market in both a DTC and WHS environment

Cascading of brand guidelines and VM guidelines to ISVM and store teams to ensure executional excellence and understanding of principles to drive accountability at store level

Solid ability to guide and influence ISVM and store teams in the following areas; Overall consumer journeys and store layout, capacities and product density, color flow, mannequin styling, VM standards, ISC materials/sizes and specifications

Assist in measuring and reporting on retail productivity with recommendations to management for continuous improvement

Understanding of consumer profiles, retail KPIS and OTG strategy in order to guide decision making

Support the omni-channel team by providing field / store insights to guide the campaign planning process in order to cater for individual stores / market needs

Support omni-channel execution team by ensuring campaign readiness at store level (create plug & plays, collate installation permits, create campaign reporting documentation and liaise with suppliers to support OCM installations)

Proactively highlight opportunities to both retail ops and omni-channel teams to drive efficiency on process and implementation

Responsible for auditing and ordering VM tools for stores in collaboration with retail and omni team

Assist in gathering, consolidating, and delivering input on visual merchandising and campaign performance from the DTC Market which will be delivered to the Hub & Global

Lead new store openings in collaboration with key stakeholders to ensure perfect retail execution aligned with store concept and brand guidelines and oversee the management of in-store VM team support

Drive overall brand success across key Trade Zones by auditing and reporting on all DTC and WHS touchpoints

Drive on the ground communication and training with WHS retailers in key Trade Zones

Provide VM training and instore support for WHS

Work with back office team on consumer journey with key WHS doors

Reporting from on the ground analysis of adidas executions and competitor activations

Knowledge, Capabilities and Experience:

Ability to take a proactive approach to strategy implementation, consistently communicating across relevant stakeholders with the business and team to ensure alignment of priorities to meet both brand and retail objectives

Possess strong interpersonal and clear communication skills through which desired results are delivered in a fast-pace, highly competitive environment

Knowledge of, retail landscape, visual merchandising, retail marketing and presentation

Strong project and planning skills. Highly organized and demonstrates a finisher, completer mentality

Knowledge and understanding of store KPIs to make commercial decisions whilst ensuring brand standards remain at the forefront of decision making

Ability to think conceptually, in strategic terms and diagnose and translate sales/ category reporting to an in-store merchandising strategy

Knowledge of customer service principles and processes

Ability to learn and adapt quickly in a fast-paced environment

Demonstrates an inspirational attitude that contributes to a positive team environment

Ability to build and maintain effective working relationships with team members and business partners

Well-developed ability to speak, read, comprehend, and write English

Skilled in PowerPoint and Excel