Director of Marketing

Credence

Strategic Leadership & Brand Management

• Develop and execute a comprehensive, data-driven marketing strategy to enhance brand visibility, customer engagement, and revenue growth across all properties.
• Oversee and ensure brand identity consistency across all marketing materials, aligning with the group s premium positioning in the hospitality industry.
• Monitor market trends, customer preferences, and competitor activity to identify new growth opportunities and inform marketing initiatives.

Digital & Performance Marketing

• Lead digital marketing efforts, including SEO, social media, paid advertising, email marketing, and CRM strategies to maximize online visibility and direct bookings.
• Analyze and optimize marketing campaign performance, leveraging tools such as Google Analytics, Meta Ads Manager, and CRM platforms to drive data-informed decision-making and maximize ROI.

Marketing Operations & Partnerships

• Manage the marketing budget efficiently, optimizing expenditures for maximum impact while ensuring compliance with brand standards.
• Develop and strengthen strategic partnerships with influencers, media outlets, OTAs, travel agencies, and key industry stakeholders to expand brand reach.

Cross-Departmental Collaboration & Innovation

• Collaborate with internal departments, including Sales, Revenue Management, Operations, and Purchasing, to ensure seamless execution of marketing initiatives that drive occupancy, bookings, and guest satisfaction.
• Oversee the approval, development, and timely delivery of marketing materials, ensuring alignment with quality standards and property-specific branding requirements.

Leadership & Team Development

• Provide strong leadership to the marketing team, fostering a culture of innovation, collaboration, and continuous improvement to drive high performance and professional growth.