Director, Events Management & Sponsorship ROSHN

Strategy & Vision Alignment

• Develop and lead ROSHN s Events & Sponsorships Strategy aligned with Vision 2030, PIF strategic pillars, and ROSHN s community and lifestyle brand positioning.
• Establish an annual events calendar including government, community, cultural, real estate, and national events (e.g., LEAP, Cityscape, F1, Riyadh Season, ROSHN events).
• Design sponsorship strategy to support brand awareness, reputation, and stakeholder relations.

Events Planning & Management

• Lead the full cycle of event execution: concept design, budget planning, vendor selection, logistics, communications, and on-site operations.
• Oversee ROSHN-owned events (e.g., project launches, foundation ceremonies, CSR engagements, internal events) and ensure excellence in execution.
• Ensure high-quality experience for VIPs, investors, partners, media, government officials, and the public.

Sponsorships & Partnerships

• Identify and assess sponsorship opportunities (local and international) aligned with brand goals (e.g., sports, innovation, arts, sustainability).
• Negotiate, structure, and manage sponsorship agreements to maximize ROSHN s return on brand exposure, community impact, and reputation uplift.
• Manage ongoing relationships with key external stakeholders including government entities, PIF companies, and strategic partners.

Performance Measurement & Reporting

• Define and track event KPIs: attendance, media reach, engagement levels, partner feedback, and brand perception impact.
• Generate post-event reports including impact evaluation, lessons learned, and stakeholder sentiment.
• Collaborate with finance and marketing PMO on budget adherence, cost efficiencies, and performance dashboards.

Cross-Functional Leadership & Stakeholder Engagement

• Collaborate with Corporate Communications, Brand, Strategy, CSR, and Real Estate Product teams to ensure alignment of events and sponsorships with overall narrative.
• Lead cross-functional taskforces for major national-level engagements.
• Interface with regulatory bodies, municipalities, and PIF stakeholders for approvals and partnerships.

People Management & Capability Building

• Build and manage a high-performing team of event planners, project managers, creative leads, and coordinators.
• Upskill the team on international best practices, sustainability in events, digital activations, and audience engagement technologies.
• Foster a performance-driven, customer-focused, and agile event culture.