Digital Marketing Specialist
PAUSEAWAY
Posted 30+ days ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
- develop digital media plans with goals aligned with the brand s vision
- research and study the latest marketing trends
- establish our online presence and create brand awareness
- spread the company s message through social media and other online mediums
- innovate and build unconventional digital campaigns that deliver the message
- develop different types of content including copywriting (social media, websites, blogs, articles, etc.), videos, etc. and collaborate with supplier if needed
- manage digital platforms and run the day-to-day social media and search engine optimization (SEO) audits to ensure best practices are being used
- create and monitor Google Ads marketing campaigns and coordinates with the graphics team to create engaging display ads
- collaborate with sales team to increase the company s sales through digital channels
- improve customer engagement using various marketing tactics
- supervise ROI and KPIs with weekly performance reports to be submitted to management
Requirements
- relevant experience in a similar position for at least 2 years
- previous experience working in the hospitality industry OR with lifestyle brands is preferred, with a marketing background
- demonstrated ability to develop and implement successful marketing plans
- deep understanding of different digital media platforms and paid ads
- excellent verbal, writing, listening and presentation skills
- self-motivated and creative problem-solver
- ability to work both autonomously and in a team setting
Company Industry
- Hotels
- Hospitality
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Digital Marketing Specialist
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