Digital Marketing Specialist

ALKAFFARY GROUP

We are hiring a Digital Marketing Specialist for a full-time, on-site position. The role involves managing and optimizing digital marketing activities, including web analytics and online campaigns, with a strong focus on improving performance and reducing CPA (Cost Per Acquisition). Collaboration with the content team and regular follow-ups to ensure seamless campaign execution are key aspects of this role.

Our company is rapidly expanding its digital presence, offering an exciting opportunity to contribute to a fast-growing e-commerce and retail ecosystem.

Key Responsibilities:

• Develop and manage digital marketing campaigns to increase ROI.
• Optimize campaign performance to reduce CPA.
• Collaborate with the content team to ensure cohesive marketing strategies.
• Analyze web analytics and use insights to refine strategies.
• Create and maintain a content calendar and ensure timely execution.
• Stay updated with digital marketing trends and implement best practices.
• Coordinate with the customer service team to address comments and feedback.
• Prepare performance reports and provide recommendations for improvement.

Qualifications:

• Proven expertise in web analytics and online marketing.
• Hands-on experience with e-commerce platforms like Shopify, Zid, Salla on a Retail .
• Familiarity with digital marketing trends and tools.
• Experience in the e-commerce or retail sector in Saudi Arabia is a plus.
• Track record of managing funded campaigns to increase ROI.