Digital Marketing Specialist

AHOY

Employer Active

Posted on 22 Sep

Experience

3 - 5 Years

Job Location

Dubai - United Arab Emirates

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Key Responsibilities

  • Plan, execute, and monitor digital marketing campaigns across Google Ads, SEO/SEM, social media, email marketing, and display advertising.
  • Manage and optimize the company s website and landing pages to enhance user experience and conversion rates.
  • Build, manage, and grow social media presence across platforms such as LinkedIn, Instagram, Facebook, and YouTube.
  • Conduct keyword research and implement on-page/off-page SEO strategies to boost organic visibility.
  • Measure and report campaign performance against KPIs and ROI, identifying areas for improvement.
  • Leverage analytics tools (Google Analytics, Search Console, Meta Business Manager, etc.) to drive actionable insights.
  • Collaborate with sales, design, and content teams to create engaging content and integrated campaigns.
  • Stay up to date with digital marketing trends, tools, and best practices.
  • Manage CRM and marketing automation platforms for effective lead nurturing.
  • Support in marketing budget planning and ensure cost-efficient digital marketing spends.

Key Performance Indicators (KPIs)

  • Growth in website traffic and user engagement.
  • Lead generation volume and conversion rates.
  • Improved SEO rankings and keyword performance.
  • ROI on paid digital campaigns.
  • Growth and engagement on social media channels.
  • Email campaign performance (open rates, CTR, conversion rates).

Desired Candidate Profile

Qualifications & Requirements

  • Bachelor s degree in Marketing, Business, Communications, or related field.
  • 3 5 years of proven experience in digital marketing.
  • Strong knowledge of SEO, SEM, social media advertising, email marketing, and analytics.
  • Hands-on experience with Google Ads, Google Analytics, Meta Ads Manager, HubSpot/Zoho CRM, Mailchimp (or similar).
  • Proficiency in WordPress or other CMS platforms.
  • Strong analytical mindset with data-driven decision-making skills.
  • Excellent communication, organizational, and multitasking abilities.
  • Creative problem-solver with attention to detail.

Preferred Skills (Good to Have)

  • Experience with design tools such as Canva, Adobe Photoshop, Illustrator.
  • Basic video editing and YouTube marketing knowledge.
  • Familiarity with advanced marketing automation tools.
  • Certifications in Google Ads, Analytics, or HubSpot.

Company Industry

Department / Functional Area

Keywords

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AHOY

https://apply.workable.com/ahoy/j/B5C8213F45/

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