Digital Marketing Specialist

CAFELAX

Job Title: Digital Marketing Specialist

Location: Obour City

We are looking for a passionate and experienced Digital Marketing Specialist to join our growing team. The ideal candidate will have at least 3 years of experience in digital marketing and e-commerce, with strong skills in social media management, content creation, Shopify store management, and customer engagement.

Key Responsibilities:

• Manage all social media channels (Instagram, Facebook, TikTok, etc.), including planning, creating, scheduling, and posting content.
• Develop and maintain a content calendar to ensure consistent and engaging online presence.
• Respond promptly to comments, messages, and customer inquiries across all platforms, including WhatsApp.
• Create and record engaging reels and video content from our offline store to highlight products and customer experiences.
• Handle Shopify store management, including writing content for products and collections, updating banners, and managing product images.
• Manage mobile app notifications to keep customers engaged and informed about offers and new products.
• Execute email marketing campaigns to promote products and offers.
• Manage SMS campaigns to communicate directly with customers.
• Work closely and align with the design team to ensure all visuals, banners, and creatives match brand guidelines and campaigns.
• Support in executing marketing campaigns and promotions to drive traffic and sales.

Expanded Responsibilities:

• SEO & Content Marketing: Optimize product pages and collections for search engines; create blog content to drive organic traffic.
• Influencer & Partnership Marketing: Identify, manage, and collaborate with influencers and partners to expand CAFELAX s reach.
• Loyalty & Retention Programs: Support in building and managing customer loyalty initiatives and referral programs to increase repeat purchases.
• Analytics & Reporting: Monitor performance across social media, e-commerce, and campaigns; prepare reports with insights and recommendations.
• Customer Experience & CRM: Segment customers (new, loyal, inactive) and tailor email/SMS offers to improve engagement and retention.