Digital Marketing Partner

Roche

Main Accountabilities
Campaign & Project Management:
- Initiate, create/design and manage the end-to-end execution of multi-channel digital campaigns (e.g., social, SEM, CRM) and website updates.
- Act as the central project manager, coordinating with Product Managers, Medical, Legal, and external agencies to ensure timelines are met.
- Route all promotional materials through internal approval systems (e.g., Veeva), ensuring all compliance and brand guidelines are met.

Lead Generation & CRM Management:
- Develop and manage all lead generation processes, from building lead-capture forms to extracting, cleaning, and routing leads to sales and CRM systems.
- Continuously monitor the lead funnel for any breaks or bottlenecks.
- Manage our databases (cleansing, acquisition, retention, lead scoring), consent structures, align with our data privacy officer requirements, create stakeholder specific journeys & messaging per country.

Content & Vendor Coordination:
- Oversee the full content localization process, especially for Arabic.
- Manage day-to-day website updates (CMS), content publishing, editorial content calendars, safety notifications, sales enablement widgets and legal/privacy changes.
- Assist with the procurement process, including obtaining vendor quotations and issuing POs.

Analytics & Performance Reporting:
- Track, measure, and report on the performance of all digital campaigns and website activities.
- Develop and maintain dashboards to track KPIs (CPL, CTR, conversion rates).
- Analyze performance data to generate actionable insights and optimization recommendations for the marketing team.

Who You Are

Required Qualification and Experience
- Core Experience: 3-5 years of hands-on digital marketing experience, with a focus on campaign execution and performance analytics.
- Languages: Full professional fluency in both English and Arabic (reading, writing, and speaking) is mandatory.

Required Competencies

- A Hands-On Digital Marketer: You are a "doer" with a strong skill set in digital tools, lead generation and website management.
- A Natural Collaborator: You excel at managing multiple stakeholders in a complex matrix organization.
- Highly Analytical & Data-Driven: You love digging into the numbers to find out why something worked (or didn't) and can build clear reports.

- Proven ability to manage multiple campaigns and stakeholders simultaneously.
- System Experience: Salesforce Clouds (Customer Service, Marketing, E-commerce), Drupal, Adobe Experience Manager, PiwikPro, GoogleAnalytics, Marketo, Eloquia
- Huge Plus: Hands-on experience in a highly regulated industry (e.g., healthcare, pharma), E-commerce experience managing a webshop, e-tailer collaborations and/or social e-shops.