Digital Marketing Manager

Retal Urban Development Company

Role Purpose:

The Digital Marketing Manager is responsible for developing, executing, and managing digital marketing strategies across all digital platforms to enhance brand visibility, drive traffic, generate leads, and support sales goals. The role oversees social media strategy, digital campaigns, content planning, website performance, and agency coordination to ensure alignment with the company s marketing objectives and brand standards.

Key Responsibilities:

Digital Strategy & Planning

• Develop and execute the company s digital marketing strategy aligned with overall business and marketing goals.
• Identify and recommend digital channels, tools, and trends relevant to the real estate industry.
• Plan, monitor, and optimize performance marketing campaigns (paid social, display, SEM, and remarketing).

Social Media Management

• Create and lead a comprehensive social media strategy for corporate and project-level accounts.
• Manage social media calendars and ensure timely, engaging, and on-brand content across platforms (Instagram, X, LinkedIn, Snapchat, YouTube, TikTok, etc.).
• Oversee content creation, visual direction, and community engagement with Corporate Communication team.
• Track social media performance metrics and report insights regularly.

Website & SEO Management

• Oversee the company website(s), ensuring content accuracy, UX optimization, SEO, and timely updates.
• Coordinate with internal stakeholders and developers to update project launches, news, media content, and investor information.
• Track and report on website analytics and propose enhancements for the lead generation.

Content Oversight

• Work closely with the creative and copywriting teams to ensure brand-aligned messaging across all digital content.
• Review content for social media, blog articles, newsletters, landing pages, and digital ads and get approvals.
• Ensure brand consistency and tone of voice across all platforms.

Performance Monitoring & Reporting

• Set KPIs and performance benchmarks for all digital channels.
• Provide monthly digital performance reports and insights for continuous optimization.
• Monitor competitor activities and trends in the digital landscape.

Agency & Vendor Management

• Brief, manage, and evaluate digital agencies and freelancers for social media, media buying, SEM, and sponsored content.
• Coordinate media booking, sponsorships, paid ads, and influencer collaborations.
• Ensure timely execution, deliverables, and budget compliance across agency partners.

Collaboration & Cross-Functional Support

• Collaborate with creative design, sales, business development, and CCD teams to align digital efforts with offline activities and campaigns.
• Support the launch of new projects through tailored digital campaigns and localized media plans.
• Assist in organizing digital support for events, exhibitions, and activations.