Digital Marketing Manager
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Posted 3 hrs ago
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Experience
2 - 5 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
2 Vacancies
Job Description
Roles & Responsibilities
- We re looking for a Digital Marketing Manager who can blend creative marketing with technical understanding of Telematics, IoT, and Connected Vehicle solutions.
- You ll be responsible for driving awareness, generating qualified leads, and positioning our products as industry leaders in the telematics and mobility-tech space.
- If you can turn GPS data, analytics dashboards, and IoT sensors into compelling marketing stories you re our person.
Key Responsibilities
- Plan and execute digital campaigns across Google Ads, LinkedIn, and other channels targeting logistics, fleet management, and automotive tech audiences.
- Develop and manage content marketing strategies including case studies, whitepapers, blog posts, and videos explaining telematics concepts in simple terms.
- Optimize website and landing pages for SEO/SEM, focusing on keywords like fleet tracking software, vehicle telematics, and IoT fleet analytics.
- Manage marketing automation and CRM workflows to track and nurture B2B leads.
- Collaborate with product and tech teams to accurately translate product features into marketing benefits.
- Analyze campaign performance metrics, usage data, and telemetry-driven insights to guide marketing decisions.
- Conduct competitor research and track industry trends in telematics, mobility, and IoT.
- Support sales enablement by creating pitch decks, explainer visuals, and data-driven stories that demonstrate ROI.
Desired Candidate Profile
Requirements
- 2-5 years of experience in Digital Marketing, preferably for B2B technology, SaaS, or IoT products.
- Solid understanding of telematics systems, fleet management, or connected vehicle platforms.
- Hands-on experience in Google Ads, LinkedIn Campaign Manager, SEO tools (Ahrefs, SEMrush, etc.), and CRM/automation platforms (HubSpot, Zoho, or equivalent).
- Strong copywriting and content development skills ability to simplify technical concepts.
- Analytical mindset with experience using Google Analytics, Data Studio, or Power BI.
- Excellent command of English (Arabic is a plus).
Preferred (Nice to Have)
- Prior work in automotive, logistics, insurance tech, or mobility sectors.
- Experience with product marketing or growth hacking.
- Familiarity with IoT data privacy and data visualization tools.
- Experience collaborating with remote tech teams.
Company Industry
- Recruitment
- Placement Firm
- Executive Search
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Digital Marketing Manager
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