Digital Marketing Lead

First Abu Dhabi Bank

Job Details
Job Location: Abu Dhabi, UAE
Industry: Banking
Function: Digital Marketing / SEO
Gender: Any
Candidate Nationality: Any
Job Type: Full-time

Position Overview
As the Digital Marketing Lead for FAB Digital, you will take full ownership of the customer acquisition funnel and performance campaigns for payit, FAB s innovative digital wallet. This is a unique opportunity to shape the growth strategy of one of the UAE s fastest-growing fintech products. You will be responsible for end-to-end digital marketing leadership setting the vision, running growth experiments, managing budgets, and leading execution across paid and organic channels.

What You ll Do

* Build and execute digital marketing strategies that drive user acquisition and engagement
* Lead all paid and organic search campaigns (PPC, SEO, ASO) while optimizing for ROI
* Design and run growth experiments, A/B tests, and conversion rate optimizations across funnels
* Create and manage engaging content for lead generation, email marketing, and social media
* Manage digital presence across Facebook, Twitter, Instagram, Snapchat, and 3rd party platforms
* Optimize app store visibility and performance through ASO best practices
* Analyze user behavior using Google Analytics and other tools to guide decisions
* Track key performance indicators (KPIs) and continuously refine campaigns
* Collaborate with product, design, and engineering teams to align digital strategies with platform enhancements
* Stay on top of emerging trends in digital marketing, fintech growth, and automation tools

Ideal Profile

* 10+ years of hands-on experience in digital marketing, preferably in fintech or startups
* Proven record of leading digital campaigns that scaled user bases or drove revenue
* Deep understanding of growth hacking techniques and agile marketing frameworks
* Data-driven mindset with advanced skills in analytics, reporting, and budget control
* Comfortable with marketing automation tools, CRMs, and lean startup environments
* Exceptional communication and copywriting skills
* Independent thinker with strong decision-making capabilities and a self-starter attitude
* Experience with ASO, SEO, and performance marketing platforms is essential