Digital Marketing Executive Star Health Medical Center

Posted on 7 Sep

Experience

2 - 5 Years

Monthly Salary

SAR 4,000 - 5,000 ($1,081 - $1,351)

Job Location

Riyadh - Saudi Arabia

Education

Any Graduation

Nationality

Any Nationality

Gender

Any

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Star Health Medical Center is looking for an experienced Digital Marketing Executive to lead our paid digital campaigns and organic content strategy across platforms including Google, Meta (Facebook/Instagram), Snapchat, and more. The candidate should be passionate about performance marketing and social media trends, especially in the healthcare space.

Key Responsibilities:

PPC Campaign Management (Google, Meta & Snapchat)

  • Develop and manage pay-per-click campaigns across Google Ads, Facebook/Instagram Ads, and Snapchat Ads
  • Plan location-based targeting and custom audience segmentation to drive high-quality leads
  • Optimize bidding strategies, ad placements, and creative performance
  • Monitor and improve KPIs like CTR, CPC, CPA, and ROAS
  • A/B test visuals, headlines, and CTAs for better conversion outcomes

Social Media Management

  • Plan and publish engaging content on Instagram, Facebook, Snapchat & more.
  • Lead the creative team to design platform-specific content including reels, stories, and short videos
  • Monitor trends, community feedback, and competitor activity to guide content direction
  • Engage with followers, respond to DMs/comments, and manage the clinic’s social reputation

Analytics & Reporting

  • Use tools like Google Analytics, Meta Business Suite, and Snapchat Ads Manager to track campaign performance
  • Prepare weekly/monthly reports with actionable insights
  • Recommend optimizations based on performance and patient engagement

Campaign Coordination & Clinic Promotion

  • Promote specialty services like Dermatology, Dental, Pediatrics, and Women’s Health via social campaigns
  • Work with internal teams to support marketing for new doctor arrivals, events, seasonal promotions, and outreach programs
  • Maintain consistent brand messaging aligned with healthcare regulations and clinic guidelines

Desired Candidate Profile

  • Bachelor’s degree in Marketing, Mass Communication, or related field
  • At least 2 years of experience in PPC and social media advertising (Healthcare industry preferred)
  • Proven track record with Snapchat Ads, Google Ads, and Meta Ads
  • Solid understanding of the Saudi market, especially South Riyadh-based consumer behavior
  • Skilled in content planning and basic visual editing (Canva or Adobe Suite)
  • Bilingual preferred – Arabic and English

Employment Type

    Full Time

Company Industry

  • Medical
  • Healthcare
  • Diagnostics
  • Medical Devices

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Content Creation
  • PPC
  • Google Analytics
  • SEO Specialist
  • Digital Marketing Strategy
  • Digital Campaign Manager
  • PPC Analyst
  • Social Media Marketing
  • Social Media Strategist
  • Content Marketing Executive
  • SEO
  • Market Research

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Star Health Medical Center

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