Digital Marketing Executive AL SERKAL GROUP L.L.C

Employer Active

Posted 17 min ago

Experience

2 - 3 Years

Monthly Salary

AED 5,500 - 6,000 ($1,486 - $1,621)

Job Location

Dubai - United Arab Emirates (UAE)

Education

Bachelors in Computer Application, MBA/PG Diploma in Business Mgmt(Marketing)

Nationality

Any Nationality

Gender

Any

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

The purpose of a Digital Marketing Executive within our organization is to increase the visibility, awareness, and ultimately the revenue of Alserkal Group of Companies by developing and executing effective digital marketing campaigns. The Digital Marketing Executive is responsible for creating and implementing strategies that utilize a variety of digital channels, such as SEO, PPC, social media, email marketing, and display advertising, to reach and engage the target audience.


  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Create contents for the website & social media
  • Design creatives (Graphic Design) for the website & social media.
  • Designs, builds, and maintains our social media presence.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points, drop off points, and optimizes user funnels.
  • Collaborates with agencies and other vendor partners.
  • Provides thought leadership and perspective for adoption where appropriate.

Desired Candidate Profile

Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Email Marketing, Content Marketing, Social Media Marketing, Analytics and Reporting, Marketing Automation, Creative Skills, Communication Skills, & Strategic Thinking.

Minimum 2 Years Experience as a Digital Marketing Executive. SEO, SMM, Graphic Designing, Photography, Budgeting, Analytics & reporting is a must. Arabic & English speakers.


Jon Knowledge:

  • Digital Marketing Fundamentals: Should have a basic understanding of digital marketing concepts like SEO, PPC, email marketing, social media marketing, content marketing, and mobile marketing.
  • Analytics and Reporting: Should be able to analyze website traffic, social media engagement, and other marketing metrics using tools like Google Analytics and provide insights to optimize marketing campaigns.
  • Content Creation: Should be able to create engaging and persuasive content, including blog posts, social media updates, email newsletters, and video content.
  • Campaign Management: Should be able to plan, execute and manage marketing campaigns across multiple channels to achieve the desired results.
  • Search Engine Optimization (SEO): Should have a basic understanding of SEO principles and how to optimize content to improve search engine rankings.
  • Paid Advertising: Should have knowledge of various paid advertising channels like Google Ads, Facebook Ads, and LinkedIn Ads and how to create and optimize ad campaigns.
  • Social Media Management: Should have knowledge of social media platforms like Facebook, Instagram, Twitter, LinkedIn, and how to create and manage social media campaigns.
  • Marketing Automation: Should have knowledge of marketing automation tools like HubSpot, Marketo, and how to create and manage automated email campaigns.
  • User Experience: Should understand user experience design principles and how to create a seamless user experience across different digital channels.
  • Marketing Strategy: Should have the ability to develop and implement a digital marketing strategy aligned with the overall business objectives.

Employment Type

    Full Time

Company Industry

Department / Functional Area

Keywords

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AL SERKAL GROUP L.L.C

www.alserkal.com

Zaheen Nafis - Group Head Human Resources

Alserkal Building, Deira, Dubai PO - 21333 Abu Dhabi, U.A.E., Dubai, United Arab Emirates (UAE)

https://www.alserkal.ae