Digital Marketing Coordinator

Talentmate

Responsibilities

• Develop and implement digital marketing strategies across multiple online platforms.
• Coordinate with the design and content teams to create engaging marketing materials.
• Manage social media accounts, including content creation and engagement activities.
• Analyze the performance of digital campaigns using various analytics tools.
• Conduct market research to identify trends and target customer demographics.
• Assist in the planning and execution of email marketing campaigns and newsletters.
• Optimize website content for SEO to increase organic search traffic and visibility.
• Maintain a consistent brand voice and message across all digital channels.
• Monitor digital marketing budgets and allocate resources appropriately.
• Collaborate with external agencies for tasks such as PPC advertisement management.
• Track and report on KPI metrics to measure the success of marketing efforts.
• Stay updated on industry trends to apply the latest best practices.

Requirements

• Bachelor s degree in Marketing, Digital Media, or related field preferred.
• Proven experience in managing digital marketing campaigns and projects.
• Strong understanding of current digital marketing concepts and best practices.
• Excellent written and verbal communication skills for effective marketing content.
• Proficiency in digital marketing tools and software, including Google Analytics.
• Ability to analyze data to make informed marketing strategy decisions.
• Strong organizational skills and attention to detail in campaign execution.
• Ability to work independently and as part of a team in a fast-paced environment.