Job Description

Roles & Responsibilities

We are seeking a strategic and creative Senior Digital Marketer. The ideal candidate will be responsible for leading our digital marketing efforts across social media, website content, and online advertising channels. This role requires a strong understanding of SEO principles, content strategy, and data-driven decision-making to boost traffic, engagement, and conversions.

1. Content Creation & SEO

Develop and publish engaging, high-quality content across website and social media platforms aligned with SEO best practices.
Collaborate with designers to create multimedia content (articles, videos, carousels).
Conduct keyword research and integrate findings into content strategy to drive organic traffic and improve SERP rankings.

2. Social Media Management

Manage and grow the brand's presence across key social media channels (Facebook, Instagram & YouTube).
Plan and execute content calendars and campaigns.
Monitor social media trends and competitor activity to identify new opportunities.

3. Digital Advertising

Plan, create, and optimize paid campaigns across platforms like Meta Ads and Google Ads.
Set and manage budgets to ensure high ROI and campaign performance.
A/B test creatives and copy to improve performance metrics.

4. Traffic & Performance Analysis

Use tools like Google Analytics, Search Console, and social media insights to analyze web and campaign performance.
Prepare monthly performance reports with insights and recommendations.
Identify conversion bottlenecks and implement data-driven improvements.

Desired Candidate Profile

Bachelor s degree in marketing, media or a equivalent experience.
Knowledge of Media production.
Proficiency in tools like Google Analytics, Meta Business Suite and ad platforms.
Knowledge of SEO principles.
Excellent communication, project management, and analytical skills.
Creative thinker with attention to detail and a passion for staying up to date with digital trends.

Digital Marketer KNA

Digital Marketer
KNA