Digital Experience Senior Department Manager Nahdi

Lead the UX/UI team in defining and executing a user-centered design strategy that enhances digital engagement and conversion.

• Ensure websites, mobile apps, and digital channels are designed to meet Guest needs and expectations.
• Analyze user behavior regularly to optimize journeys and improve performance.
• Collaborate with Product Analytics and Product Management to apply insights for continuous improvement.
• Partner with trading, merchandising, and technology teams to enhance marketing and product performance.
• Manage UX/UI research budgets (agencies, tools, software) and track spend against forecasts.
• Drive data-driven initiatives that improve funnel performance and overall experience.

Lead the content team to deliver a strategy that supports branding, product, and business objectives across Omnichannel and Omnihealth.

• Oversee creation of digital content (web, app, campaigns, social, email, push, in-app messages/inbox, etc.) based on inputs from Marketing and Commercial.
• Ensure content is high-quality, on-brand, bilingual (Arabic/English), and aligned with Guest needs.
• Guide personalization, targeting, promotions, and A/B testing to increase relevance and conversions.
• Monitor content and SEO performance, driving optimization initiatives.
• Oversee agency and software partners to ensure quality and timely delivery.
• Manage creative, UX, and content budgets with adherence to forecasts.

Lead and develop a team of digital professionals with clear KPIs, SOPs, and performance targets.

• Ensure effective execution of department objectives and alignment with business goals.
• Build strong cross-functional relationships to enable collaborative delivery.
• Foster a positive, innovative, and creative team environment.