Digital Commercial Strategy Specialist

Al Qadisiyah

Responsibilities

1. Digital Commercial Strategy & Execution

• Develop and support digital-first commercial strategies that drive revenue across ticketing, merchandise, hospitality and memberships.
• Support the build and optimization of campaigns linked to stadium seat sales, hospitality / executive packages, season tickets and stadium tours.
• Work on loyalty, retention and personalization strategies tied to fan usage of the stadium and club platforms.

2. CRM & Single Fan View Development

• Support the continued development of Al Qadsiah s Single Fan View by integrating ticketing, retail, app, stadium Wi-Fi, and event attendance data.
• Leverage insights to create segmented and personalized campaigns that improve conversion rates, retention and matchday engagement.
• Monitor and report on campaign effectiveness using fan data and digital metrics.

3. Platform Development & Innovation

• Provide input on the optimization of the club s digital platforms (website, app, ticketing) to ensure commercial effectiveness and strong UX, particularly in relation to the new stadium.
• Ensure new stadium information (maps, facilities, transport, services, etc.) is fully integrated and accessible on all platforms.
• Assist in defining future use cases for digital innovation within the venue, e.g. mobile ordering, contact-less fan journeys, dynamic pricing or loyalty gamification.

4. Internal Collaboration & Stakeholder Support

• Work cross-functionally with Media, IT, Operations and Commercial teams to ensure alignment between digital campaigns and stadium initiatives.
• Collaborate with third-party vendors (e.g. CRM, web/app, ticketing and retail partners) to activate digital campaigns and integrations linked to the stadium experience.
• Support internal reporting and presentation of campaign results and digital performance.

5. New Stadium Digital Activation

• Support digital readiness planning for the new Aramco stadium across ticketing, retail, access control, mobile experience and fan communications.
• Help define and activate commercial digital touchpoints within the stadium ecosystem including Wi-Fi engagement, location-based messaging, app functionality, and screen/LED content integration.
• Collaborate with partners (e.g. IT, Media, Marketing, Venue Ops) to ensure a seamless, data-rich fan experience on matchdays.
• Contribute to CRM and data capture strategies linked to new stadium events, attendance, and real-time fan behavior.