Database Management & CLM Specialist Jazeera Airways

Database Management & CLM Specialist

The Database Management & CLM Specialist is responsible for managing and leveraging customer data to optimize personalized marketing efforts, customer engagement, and retention strategies. This role will oversee customer segmentation, lifecycle marketing, data-driven campaigns, and automation using code-less mar-tech tools for nudges, web push, app push notifications, and personalized outreach.

The ideal candidate should be data-driven, proficient in database management, audience segmentation, and customer lifecycle strategies, with experience in marketing automation platforms.

Responsibilities and Duties:

Database Management & Audience Segmentation

• Manage and maintain a centralized customer database, ensuring data accuracy, hygiene, and compliance with privacy regulations (GDPR, CCPA, etc.).
• Develop customer segmentation models based on behaviour, demographics, purchase history, and engagement levels.
• Work with BI & Analytics teams to extract actionable insights from customer data.
• Create and update customer personas and journey maps to optimize marketing outreach.

Customer Lifecycle Management (CLM)

• Design and implement CLM programs that nurture leads, onboard new customers, increase loyalty, and reduce churn.
• Develop targeted retention and win-back campaigns for lapsed customers.
• Monitor customer engagement levels and develop strategies to enhance customer lifetime value (CLV).
• Track customer drop-off points and pain areas, using data-driven insights to improve retention strategies.

Marketing Automation & Personalization

• Use code-less marketing automation tools (e.g., Braze, MoEngage, Clevertap, WebEngage) to orchestrate personalized customer journeys.
• Implement behaviour-based triggers for sending personalized nudges, web push, app push, and email/SMS notifications.
• Set up real-time, event-driven messaging workflows to enhance user engagement.
• Conduct A/B testing on different customer journeys and optimize for better conversions.

Campaign Execution & Performance Analysis

• Plan, execute, and optimize data-driven marketing campaigns across multiple touchpoints.
• Collaborate with social, paid media, and content teams to align database-driven campaigns with overall marketing efforts.
• Track campaign performance using Google Analytics, CRM dashboards, and marketing automation platforms.
• Provide regular reports on customer engagement, campaign effectiveness, and retention rates.

Customer Engagement & Experience Optimization

• Enhance the customer experience across digital touchpoints by providing timely and relevant interactions.
• Work closely with UX/UI, web, and app teams to improve user engagement based on behavioural data.
• Identify high-value customer segments and tailor exclusive engagement strategies for them.
• Ensure seamless Omni channel experiences across web, app, social, and offline channels

Requirements and Qualifications:

• Bachelor s degree in Marketing, Data Analytics, Business, or a related field.
• 5+ years of experience in Database Marketing, Customer Lifecycle Management (CLM), or Marketing Automation, preferably in the airline, travel, or e-commerce industry.
• Strong understanding of customer segmentation, retention strategies, and engagement frameworks.
• Hands-on experience with marketing automation platforms (Braze, MoEngage, Clevertap, WebEngage, or similar tools).
• Proficiency in data analysis, SQL, Google Analytics, and CRM platforms.
• Experience working with A/B testing, behavioural tracking, and predictive analytics.
• Strong stakeholder management and collaboration skills.