CRM Manager

Homzmart

Employer Active

Posted on 30 Sep

Experience

4 - 9 Years

Job Location

Cairo - Egypt

Education

Bachelor of Business Administration(Management), Bachelor of Arts

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Develop and execute multi-channel CRM strategies to improve customer retention and loyalty.

  • Own the customer lifecycle journey and map communication strategies for each stage (welcome, reactivation, win-back, etc.)
  • Manage and optimize campaigns across CRM channels: email, SMS, push notifications, in-app messages, etc.
  • Segment customers based on behavior, purchase history, and engagement to drive targeted messaging.
  • Analyze campaign performance (open rates, CTRs, conversions, churn, CLV) and continuously improve results.
  • Work closely with marketing, tech, product, and design teams to align CRM campaigns with brand and business goals.
  • Maintain CRM tools and ensure data hygiene, integration, and automation flows are running smoothly.
  • Personalize and localize customer communications using dynamic content and data-driven logic.
  • A/B test content, timing, frequency, and segmentation to optimize effectiveness.
  • Stay updated with CRM trends, tools, and regulations (e.g., data privacy and opt-in rules).

Desired Candidate Profile

u> strong>Qualifications:/strong> /u> /p>

  • Bachelor s degree in Marketing, Business, or a related field.
  • 4 6 years of experience in CRM, customer engagement, or lifecycle marketing (e-commerce experience is highly preferred).
  • Strong knowledge of CRM platforms (e.g., Salesforce, HubSpot, Klaviyo, Braze, or similar).
  • Hands-on experience with marketing automation, segmentation, and personalization.
  • Strong analytical skills with the ability to interpret data and turn it into actionable insights.
  • Solid understanding of customer journeys and behavior-based targeting.
  • Excellent communication skills and attention to detail.
  • Familiarity with A/B testing tools and campaign performance metrics.
  • Knowledge of data privacy and opt-in regulations (GDPR, etc.).

Company Industry

  • Retail

Department / Functional Area

  • ERP
  • CRM (IT Software)

Keywords

  • CRM Manager

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Homzmart

Company Description

Homzmart is an end to end community that connects home professionals with homeowners who can browse home designs, furniture, accessories and products and also can find reviews, referring professionals, take advice from professionals and read articles about home improvement.

https://jobs.smartrecruiters.com/Homzmart/744000084643236-crm-manager