CRM Lead
AlGooru
Employer Active
Posted 9 hrs ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Your Role:
- Design automated customer journeys across Intercom, CleverTap, and OneSignal to boost activation, conversion, and retention.
- Streamline communications between Students/Parents Tutors for a seamless lifecycle experience across Sales, Support, and Tutor Success.
- Use analytics and segmentation to spot drop-offs, launch reactivation campaigns, and continuously improve retention.
A Day In Your Life:
- Define lifecycle strategy for AlGooru from onboarding first value repeat reactivation.
- Build multi-channel journeys across WhatsApp, in-app, push, and email.
- Create best-in-class onboarding experiences using Intercom + CleverTap.
- Own all outbound communications and ensure consistent tone and timing.
- Build actionable segments and cohorts
- Partner with Sales to align lead nurture, SLAs, and WhatsApp playbooks.
- Partner with Support to embed CSAT, macros, and help center content in journeys.
- Partner with Product & Tech on events, identity resolution, and deliverability.
- Partner with Marketing on promos, seasonality, and referral campaigns.
- Manage WhatsApp Business templates, approvals, and cost efficiency.
- Ensure deliverability, consent, and clear opt-out / opt-down management.
- Maintain QA checklists for all messages (links, deeplinks, tracking, localization).
- Monitor key lifecycle KPIs: activation, onboarding completion, retention, and reactivation.
- Report insights and propose experiments based on performance data.
Tools:
- Core: Intercom (in-app, WhatsApp, Help Center), CleverTap (journeys, segmentation, push), OneSignal (system push).
- Nice to have: HubSpot, CleverTap s analytics, or other analytics platforms.
Desired Candidate Profile
You re the CRM Lead we re looking for if you have:
- 3 5 years of experience in CRM or Lifecycle Marketing for marketplaces, EdTech, or consumer apps.
- Strong skills in lifecycle design, segmentation, and A/B testing with an analytical mindset.
- Hands-on experience with WhatsApp lifecycle management and performance tracking.
- A collaborative, data-driven, and growth-oriented mindset with strong execution bias.
- Advanced expertise in customer segmentation and lifecycle marketing strategies.
- Excellent communication and collaboration skills for effective cross-functional teamwork.
- Comfortable working in fast-paced, evolving environments.
Company Industry
- Education
- Training
- Teaching
- Academics
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- CRM Lead
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AlGooru
Join AlGooru as our next CRM Lead! Who Are We AlGooru is the leading private tutoring platform in Saudi. We're the first licensed by the National E-Learning Center (NELC), and we're renowned for providing tech-enabled tailored educational support to students from all ages and levels (K-12, university, and professionals). We've been backed by various local, regional, and international investors including Constructor Capital, Plug & Play Ventures, Techstars, KAUST, Hub71, family offices, and others. A Fun Fact about AlGooru is that its name derives from Guru, a Sanskrit word meaning a mentor, guide, expert, or master. Why AlGooru? At AlGooru, you ll have an exceptional opportunity to push the boundaries of education. You ll be challenged but never alone, joining a diverse team of innovators committed to redefining learning.