Creative Director

I-LEB SAL

Key Responsibilities:

• Develop and execute a comprehensive creative strategy aligned with the company s brand identity, mission, and goals.
• Drive the development of innovative campaigns that differentiate the company in the market.

Brand Development:

• Maintain and evolve the company s visual identity, ensuring consistency across all platforms.
• Oversee the design and tone of marketing materials, including digital content, print media, and promotional assets.

Marketing Collateral Creation:

• Lead the creation and production of marketing collaterals such as brochures, flyers, presentations, and sales kits.
• Ensure all materials effectively communicate the company s value propositions and adhere to brand guidelines.

Influencer and Partner Collaborations:

• Develop strategies for collaborating with influencers and bloggers to enhance brand visibility.
• Oversee the selection, onboarding, and management of influencer partnerships, ensuring alignment with the company s brand and goals.
• Monitor the performance of influencer campaigns and optimize for better engagement and ROI.

SEO and Digital Optimization:

• Work closely with the digital marketing team to ensure all content is SEO-friendly and optimized for search engines.
• Oversee the integration of keywords, meta descriptions, and other SEO elements into website and digital platform content.
• Analyze SEO performance and adjust strategies to improve rankings and online visibility.

Team Leadership:

• Manage and inspire a creative team, providing direction, feedback, and mentorship.
• Collaborate with cross-functional teams, including marketing, operations, and sales, to align creative efforts with business objectives.

Content Creation and Oversight:

• Lead the creation of engaging content for social media, the digital platform, and other marketing channels.
• Approve designs, copy, and final deliverables, ensuring high-quality output.

Market Research and Trends:

• Stay updated on industry trends, tools, and technologies to drive innovation.
• Research competitors and customer preferences to enhance creative strategies.