CONTROLLER - BRANDING Gulf Air

Protect and apply the airline s brand guidelines across all touchpoints (logos, tone of voice, templates, signage, uniforms visuals, partner co-branding).

Produce and coordinate corporate brand content for campaigns, milestones, partnerships (often EN/AR).

Brief internal designers/agencies, review creative outputs, and ensure consistency, quality, and compliance before release.

Support corporate campaigns that build reputation and trust (safety, service promise, sustainability, national occasions, community initiatives), aligned with commercial marketing where relevant.

Manage brand application in partnerships (codeshares, loyalty, sponsors, airports, tourism boards), ensuring correct logos, approvals, and usage rights.

Coordinate branded content across corporate channels (website news, LinkedIn/X/IG), ensuring alignment with the master calendar and avoiding message conflicts.

Maintain a library of approved brand assets (templates, photo/video, brand toolkits), version control, and access governance.

Coordinate production of corporate collateral (presentations, brochures, reports, event materials, giveaways, backdrops, roll-ups, lanyards, office branding).

Support internal initiatives that promote brand culture (brand inductions, toolkits, staff communications, brand reminders/training).

Ensure materials meet legal/regulatory requirements, copyright and image rights, and adhere to airline standards and brand approvals.

Track brand perception signals, campaign performance (where applicable), and compile basic reports/learning for improvements.

Work closely with Commercial Marketing, Digital, Product, Customer Experience, HR, and Operations to ensure one brand voice and consistent customer experience.