Content Marketing Manager (AR/EN) Lean Technologies  

About the Job

As a Content Marketing Manager specialized in both Arabic and English at Lean, you will play a key role in creating compelling, high-quality AR/EN content that drives growth, strengthens our brand, and supports our commercial goals across MENA.

You will collaborate closely with our Growth Marketing Manager, and our product and commercial teams to produce and manage content across various channels from Arabic blogs and case studies to campaign assets, social media, and email flows.

Your work will ensure we speak to our audience in their language, with the right tone and cultural relevance, enabling faster campaign launches, consistent publishing, and stronger brand presence in key Arabic-speaking markets.

Who are we

Lean enables companies to seamlessly connect to their users bank accounts to initiate real-time payments and retrieve their account information.

Our products have garnered the trust of leading companies and enabled them to deliver powerful experiences when connected with a user s bank account, allowing users to perform prudent financial planning, get better rates on loans, transfer money to friends, and more, without compromising on privacy or security.

Some of Lean s clients include the likes of Tabby, Nayifat, Tamam, Circlys, and many more, making it the region s most valuable Open Banking platform.

The company has now processed over a billion dollars, and its products are also connected with hundreds of thousands of accounts. Lean envisions a fully inclusive financial ecosystem that serves everyone, no matter where they bank or live in the MENA region.

Responsibilities Content Creation & Storytelling

• Translate complex fintech concepts into clear, engaging, and actionable Arabic content.

• Blog posts and thought leadership articles

• Customer case studies and success stories

• Social media copy for LinkedIn and X

• Internal communications, newsletters, and announcements

• Apply SEO best practices for Arabic and English content, including keyword research, metadata optimization, and internal linking.

Campaign Support & Growth Enablement

• Develop Arabic and English content for growth and brand campaigns including:

  • Paid ads (LinkedIn, Meta, Google)

  • Conversion-optimized landing pages

  • Lead magnets, checklists, and downloadable resources

  • Follow-up email sequences and nurture flows

• Maintain and update the social and website content calendar in sync with marketing campaigns.

Collaboration & Brand Alignment

• Partner with growth, product marketing, and design teams to maintain a consistent brand voice.

• Maintain and evolve Lean s Arabic and English content style guide.

• Upload and format Arabic content using Webflow, Notion, and scheduling tools.

• Continuously test, adapt, and optimize Arabic content for engagement and conversion.

Minimum Qualifications

• Native-level Arabic writing skills with excellent grammar, style, and attention to detail.

• 3 5 years experience in content marketing, copywriting, or editorial roles, ideally in B2B or fintech.

• Strong SEO knowledge for Arabic and English search optimization.

• Ability to write for multiple formats (blogs, social media, landing pages, email).

• Familiarity with performance marketing content formats and objectives.

• Skilled at adapting complex topics into clear, engaging Arabic content.

• Collaborative, dependable, and able to work in a fast-paced environment.

• Strong communication skills in Arabic and English.

Desired Qualifications

• Experience in fintech, SaaS, or financial services industries.

• Understanding of regional cultural nuances across GCC and MENA.

• Knowledge of analytics tools for content performance tracking.

• Experience working with creative teams and multi-stakeholder environments.

NB. While we think the above experience could be important, we re keen to hear from people that believe they have valuable experience to bring to the role. If you identify with the team and mission, but not all of our requirements, then please still apply!!