Communication Expert

cyberani solutions

The Communication Expert plays a strategic and executional role across five key verticals: creative development, media and public relations, event management, internal communication, and cross-channel coordination. This role ensures brand consistency, campaign excellence, and stakeholder engagement; both externally and internally. The Marketing Expert collaborates with agencies, vendors, and internal departments to bring marketing initiatives to life.

Core Responsibilities:

1. Creative Content & Campaigns

• Lead the development of marketing content across digital and offline platforms (videos, social media, brochures, internal branding, etc.)
• Manage and brief creative agencies and freelancers for design, copywriting, and production needs.
• Ensure creative alignment with brand identity, messaging tone, and campaign objectives.
• Support in writing and reviewing key marketing materials (scripts, slogans, video copy, etc.)

2. Media & Public Relations

• Manage day-to-day coordination with media and PR agencies to ensure alignment with messaging and business objectives.
• Contribute to PR planning and execution, including press releases, media invitations, spokesperson coordination, and coverage tracking.
• Monitor media landscape and maintain press lists, coverage reports, and earning media results.
• Collaborate with leadership and communication teams to shape media narratives and respond to opportunities.

3. Event & Activation Management

• Plan and execute internal and external events, exhibitions, conferences, and sponsorships.
• Oversee event logistics, branding, and agency coordination to ensure high-quality delivery.
• Prepare event documentation including briefs, run-of-show, speaker notes, and recap reports.
• Monitor event KPIs and analyze impact on brand visibility and stakeholder engagement.

4. Internal Communication

• Develop internal communication plans aligned with company culture and leadership messaging.
• Create and circulate newsletters, announcements, and employee engagement campaigns.
• Work with HR and leadership teams to align messaging across departments.
• Support internal branding efforts and employee-facing communication assets.