Commercial Director Hilton Hotels

Develop and execute a data-driven commercial strategy that delivers budgeted revenue targets across all streams.

Optimize channel mix, pricing strategies, upselling, and route-to-market plans to ensure maximum profitability.

Lead weekly business reviews and long-term strategy meetings (current year + 5-year outlook).

Support Revenue Management & RMCC teams in forecasting, demand analysis, and pricing approvals.

Lead, coach, recruit, and retain a high-performance commercial team across Sales, Marketing, PR, Revenue, and eCommerce.

Drive a 4D leadership structure on property, ensuring collaboration across all disciplines.

Promote Hilton culture, brand values, and performance-driven KPIs.

Act as a key business partner to the General Manager and primary contact for owners and stakeholders.

Present commercial plans and results to VP Operations, regional teams, and investors.

Build strong relationships across Hilton s matrix teams and leverage support functions.

Drive top-line revenue while maintaining cost control and maximizing TGOP/EBITDA performance.

Negotiate vendor contracts, manage budgets, and track ROI on key campaigns.

Ensure all systems and tools (Hilton Commercial Focus, OnQ, FMS, Delphi, etc.) are utilized to full potential.

Lead integrated resort marketing and public relations strategies with area and brand support teams.

Ensure brand compliance across visual identity, digital presence, partnerships, and guest experience touchpoints.

Monitor competitor activity and market trends to adapt strategy.

Oversee commercial readiness, budgeting, and positioning strategy.

Coordinate with operations, HR, and training teams to ensure launch readiness.

Build pre-opening sales plans, events strategy, and stakeholder communication updates.

Maintain resilience in fast-paced phases while keeping guest focus as top priority.