Campaign Manager

Scale Army

The Go-to-Market (GTM) Campaign Manager will be the technical operator and strategist responsible for ensuring the day-to-day success of client campaigns. You ll manage targeting, copywriting, sequencing, deliverability, experimentation, and reporting, while serving as a client-facing expert within a dedicated pod (1 CSM + 2 GTMs).
You ll collaborate closely with clients through weekly calls, Slack/Intercom updates, and HubSpot reporting, ensuring campaigns remain optimized and consistently deliver high-quality meetings. While Relationship Managers focus on renewals, your core responsibility is driving campaign performance, client satisfaction, and proactive problem-solving.

Key Responsibilities

• Targeting & ICP Development

  • Translate client goals into detailed targeting matrices (industry, seniority, company size, geography, tech stack, triggers).

  • Build, enrich, and maintain high-quality prospect lists with proper suppression and compliance.

  Cold Email Copy & Messaging

  • Write, test, and refine cold email copy including subject lines, openers, CTAs, and follow-ups.

  • Develop multi-angle narratives such as ROI-driven, social proof, compliance-based, and competitive positioning.

  • Implement personalization at scale through snippets, dynamic variables, and micro-references.

  Sequencing & Execution

  • Design multi-touch sequences with proper cadence, volume safeguards, and reply handling paths.

  • Coordinate seamless handoffs to client SDR/AE teams for qualified replies.

  Deliverability & Infrastructure

  • Configure and manage technical infrastructure (domains, DNS records, mailboxes, SPF/DKIM/DMARC setup, warmups).

  • Monitor bounce and spam rates, proactively implementing deliverability remediation strategies.

  Experimentation & Optimization

  • Run structured A/B/n tests across subject lines, hooks, CTAs, and send timings.

  • Maintain an experiment backlog and document winning approaches into playbooks for scale.

  Client Communication

  • Join weekly client meetings with Relationship Managers to present results, experiments, and next steps.

  • Share performance metrics, recommendations, and insights via Slack and Intercom.

  • Act as the technical point of contact for campaign-related questions.

  Analytics & Reporting

  • Track key performance indicators (open, reply, and meeting rates; deliverability health).

  • Prepare and share weekly HubSpot reports and insights through client Slack channels.

  • Identify trends in objections or replies and share actionable feedback for broader GTM strategy.

  Pod & Cross-Functional Collaboration

  • Work within a structured pod (1 CSM + 2 GTMs, managing ~20 25 clients).

  • Align with CSMs to ensure campaigns support retention and renewal goals.

  • Collaborate with Product and Leadership teams to share market insights and best practices.