Job Description

Roles & Responsibilities

Responsibilities

Technical & Product

Ability to comprehend clients requirements, pose appropriate inquiries, manage their expectations and devise a plan for utilizing media outlets (including creating a media plan and offering suggestions) in accordance with the clients goals.
Act as a consultant that understands client requirements able to devise an actionable digital plan built around a multiplatform approach and in accordance with the clients goals.
Collaborates with various departments and teams to increase opportunities for cross-selling and discover ways to establish partnerships, such as through media, data, and content, within the organization and with clients.
Has a thorough understanding of all Publicis Media products and services and is able to clearly and confidently explain their features and benefits to clients in a proficient manner.
Strong analytical skills and ability to interpret data and market research. Use the data available for driving governance across all markets in the MEA region.
Expert in industry trends and best practices.
Strong understanding of digital media laws and regulations. Proficient knowledge of digital media and emerging technologies.
Proficient in the use of MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
Expert level knowledge of and experience with various media planning and buying tools and platforms, such as Z/X Plan, Statex, Global Web Index (GWI), Euromonitor, World Advertising Research Centre (WARC), Similar Web, etc.
Expert knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, X Ads Manager, TikTok Ads Manager.
Expert commercial acumen, delivering and driving ROI force for both business partners and agency whilst being both efficient and effective and in line with set internal & external KPIs.
Strong verbal and written communication skills, strong selling skills, strong numeracy, literacy and accuracy.
Proficient project management and organizational skills.
Ensure internal and external marketing of the agencys work in regional and international awards.
Contribute valuable ideas, opinions and feedback and communicate in an open and candid manner.
Monitor day-to-day aspects of junior employees work to ensure high quality output.
Lead by example and inspire others to undertake challenging tasks and projects.
Carry out appraisals for the team and proactively manage team motivation and growth.
Provide on-the-job training and learning opportunities for junior employees.
Be a strong team player within Account/Planning teams, Buying and specialist teams.
Undertake additional projects beyond client responsibilities as requested, such as help on new business or analysis for regional offices.

Business acumen and Operational Efficiency

Proficient understanding of the advertising and digital media industry and the role of media planning within it.
Proven ability to manage multiple projects, clients, and stakeholders, with strong project management skills and the ability to prioritize, meet deadlines, and work under pressure.
Knowledge of how to measure ROI from media plans.
Ability to manage internal teams and external vendors and agencies.
Strong understanding of budgeting and forecasting and a strong understanding of business strategy.
Strong media knowledge of the market, consumer, and media research available.
Expert communication abilities to interpret client objectives.
Strong ability to train and develop analytical skills in staff.
Assist & develop team members capabilities including crafting a career growth plan for them.
Work closely with Buying and Finance team to provide investment briefs, oversee implementation plans, address any issues with ongoing plans and report on media investments.
Responsible for overseeing and ensuring smooth functioning of relationships with clients, suppliers, and other departments.
Quality control and adjustment to ensure seamless and compliant operation.
Proactively involved in companywide initiatives as appropriate to the role.
Comprehensive knowledge of all specialist teams and ability to sell relevant services to clients.
Sound understanding of trading issues and how they impact digital media strategy.

Innovative and Analytical mindset

Ability to think strategically, creatively, and analytically.
Proven ability to identify new opportunities and develop effective solutions.
Strong communication and negotiation skills.
Ability to innovate and improve current processes.
Strong problem-solving skills.
Strong team player and leadership skills.
Ability to analyse organizational strengths and weaknesses, combine that with knowledge of the industry, market and organization to develop long-term strategy.

People and Leadership

Capable of developing and sharing a strategic vision that others can aspire and commit to, having the confidence to adjust and adapt in the dynamic world.
Able to use storytelling to connect with internal and external stakeholders in a compelling manner to influence and inspire.
Able to handle complex issues and make decisions even when missing information.
Able to proactively develop meaningful relationships with key decision makers across functions.
Accepts responsibility for client problems, manages conflict and actively works to solve issues internally and externally.

Education And Experience Required

Bachelors degree in marketing, advertising, or a related field.
Minimum of 10 years of experience in a digital media planning or related role.
Proven ability to lead and manage teams of planning professionals. Strong organizational skills, team player, ability to multitask, and work under pressure.
Experience in business development and industry representation.
Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snap Chat, Twitter & TikTok, in addition to in depth understanding in industry developments & initiatives I.e.: commerce, Metaverse, NFTs, etc.

Desired Candidate Profile

Minimum of 10 years of experience in a digital media planning or related role.
Bachelors degree in marketing, advertising, or a related field.
Proven ability to lead and manage teams of planning professionals. Strong organizational skills, team player, ability to multitask, and work under pressure.
Experience in business development and industry representation.
Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snap Chat, Twitter & TikTok, in addition to in depth understanding in industry developments & initiatives I.e.: commerce, Metaverse, NFTs, etc.

Business Director - Media
Publicis Middle East

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