Business Development Specialist

Digital Marketing Squad

Key Responsibilities:

• Client Acquisition & Lead Generation
• Proactively identify, approach, and close new business opportunities with brands across various industries.
• Manage inbound leads, qualifying and converting them into active clients.
• Build and maintain a robust sales pipeline using CRM tools, ensuring consistent follow-up and deal progression.
• Conduct outreach through networking events, LinkedIn, cold calls, and referrals to generate new leads.
• Research market trends, competitor activities, and client industries to identify new business verticals.

Sales & Relationship Management

• Develop and deliver persuasive sales presentations and proposals tailored to each client s needs.
• Negotiate and close contracts for marketing retainers, social media management, content creation, production, paid ads, and branding projects.
• Collaborate with internal teams (creative, strategy, production) to ensure smooth onboarding and project delivery.
• Maintain long-term client relationships, upselling additional services when opportunities arise.

Marketing & Commercial Strategy

• Contribute to the agency s business growth strategy by identifying high-value opportunities.
• Analyse performance metrics to refine outreach strategies and improve conversion rates.
• Represent the agency at marketing events, exhibitions, and conferences to strengthen brand visibility.
• Support the creation of pitch decks and commercial proposals aligned with the agency s tone and offerings.